Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation
We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses.
A good example of the commercial impact digital technology and media can have is Dominos. I recently heard about the impact of digitization of Dominos from Dave Wild, their UK CEO at Technology for Marketing / E-commerce Expo. Dominos UK only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years on, Dominos have a market share of more than 50% with digital transactions accounts for more than 80% of sales and the UK smartphone app accounting for more than two-thirds of those…
Digital marketing trends 2019: What should you be looking to integrate in the coming year
When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We are going to look at the landscape of mobile as we move closer to the new year to help you beat that curve. I'm going to give you the top mobile tech trends that will be prominent in 2019 to continue our trends series that Dave Chaffey kicked off earlier this month.
Augmented Reality (AR)
Big brands like Google and Apple showing breathtaking new AR (augmented reality) demos on iPhone 8 and iPhone X are proof that AR is going to be the game of 2019. With the most recent arrival of ARKit 2, Apple is providing developers and organizations with an improved platform to…
Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts
Social media is ever-changing. Be it new platforms, different consumption habits or varied forms of communication, social media platforms such as Facebook, Instagram, WhatsApp etc. are always coming up with innovative features or affordances that add different dimensions to the platforms. These changes not only help users engage in a number of different ways with their favourite brands online but also give marketers a chance to captivate their audiences through an array of tools and tactics.
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In 2018, 77% of Realtors do not have a blog
Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one in the future. SEO remains a key factor in organic searches which drive leads. Realtors that have a blog usually have at least 6 years’ experience or more in real estate. Less experienced realtors can benefit highly by incorporating a blog in their marketing activities.
Only 26% of Realtors have their own website
Developing and maintaining a business website is important for SEO and organic web traffic. 42% of realtors have a website that was provided by their firm while only 26% or realtors have their own website. In building brand awareness, having a website that is maintained…
An opted-in, highly engaged audience that enjoys real-time service from preferred brands will set the foundation for the ROI that businesses need to see
There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and produce impressive results. However, creating any chatbot experience - let alone a great one - is a much harder task than expected.
When Facebook Messenger launched services for businesses in 2015, online retailer Everlane was quick to form a partnership. In spite of the company’s first-mover advantage, the chatbot struggled to produce real business value.
Everlane used its Messenger chatbot as an email alternative, sending messages such as order confirmations and shipping information. It fell victim to a rushed creation process and never had the time needed to generate real ROI because the holistic customer experience was…
To prevent further revenue drop, linear television will have to change advertising practices completely
For many years, advertising budgets were gravitating towards the Internet because only this medium could offer media buyers precise targeting and efficiency metrics for campaign analysis. The experts predict that by the end of 2018, the Internet advertising budgets will outweigh linear TV by a whopping $40 billion.
A couple of years ago, the ad market was close to the point of no return and the industry players predicted nothing but a slow demise of TV advertising. In order to prevent further revenue drop, linear television will have to change advertising practices completely.
Let’s find out how the market adapts to the new programmatic-driven addressable TV reality.
What is addressable TV and how it’s different?
Technically, all…
What Blockchain is and how it will affect the future of digital marketing and customer data privacy
What is Blockchain?
Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard of it, one way or other. However, only a few know what exactly this buzzword is all about.
In this world of cyber-crime and data theft, no one wants to compromise on data security. It is of utmost importance. Blockchain was originally developed for secure transfer of value, from one person to another without the need of an intermediary like a bank. It is a network of distributed databases in which the data is encrypted via cryptography and provides an easy way to send, receive, record data, and trade digital currencies.
One of the best things about Blockchain is that it is decentralized. It…
Predictions, trends and what to look out for in UX and CRO in the year ahead
More businesses than ever are running Conversion Rate Optimisation (CRO) programmes and User Experience research are going mainstream. With CRO and UX in the limelight, what do industry experts predict will happen next?
Good user experience is driven by user research and good CRO testing methods combined lead to higher revenues. The result of both higher sales and happier customers. But these worlds are huge, in the UX world there are designers, researchers, strategists and in the CRO world it’s not much different. This is why our trends post covers a lot of ground, from research, to operational trends and beyond.
Let's go straight into the trends, first with a prediction from myself, after that, we cover CRO, research, and content UX trends.
1. Quantitative user research becomes the focus
User research was founded in qualitative research principles and methods,…
Learn how to optimize your search marketing tactics to outrank your competition and win traffic and leads in 2019 by the SEM experts
How has 2018's Google search algorithm updates affected your business this year?
Did you know there's been nine confirmed Google updates (so far) this year? Three of these were 'core' updates and two specifically affected how mobile sites are indexed and presented to users through usability and design.
However, there has also been some interesting developments with Google paid search platforms, announced earlier this year at Google Live.
2018 Google algorithm updates (so far) include:
"Brackets" core update - March 2018 - According to Danny Sullivan's Twitter page, @searchliaison, some sites may have seen drops or gains, stating: "There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded...."
Zero-result SERP test - March 2018 - This was…
Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad campaigns.
But mobile-first is not the only digital advertising trend that has pushed to the forefront of the marketing sector. We’ve researched what the future holds for digital advertising, and have come back with some deep and interesting insights into five advertising trends that will have a strong impact through the rest of 2018:
Mobile-first advertising
Personalization in digital marketing
The effectiveness of video advertising
Impact of location-based targeting
The effect of micro-moments on consumers
Mobile-first advertising
Mobile-first was intended to notify consumers that a company cares for its websites and digital forms of communication while remaining…
