It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers
It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead.
Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold.
Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. With the amount of data we have at our fingertips, it’s now easier to know which tools, tactics and technologies are working and which are becoming less effective.
For this blog, we’re joined by a selection of the world's leading email…
Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm.
As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently and maximizing your Return On Investment (ROI). But with new PPC strategies and opportunities emerging all the time, which ones should you pay attention to?
Take a look at what we at Smart Insights and industry experts believe are the top PPC trends to pay attention to, as we cut through the noise and give our top five trends you definitely need to add to your PPC strategy for 2020.
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Examples of digital marketing tools and techniques to give you an edge in the year ahead
Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available - there is almost too much choice…
In this article, I’ll explore six key marketing trends based on examples and research on the adoption of the latest marketing techniques and technology marketers can use.
For recommendations on tapping into the innovations in different digital marketing channels, including email, social media and search engine marketing, see all the other posts from the Smart Insights team covering channel-specific digital marketing trends for 2020.
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In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Looking at advertising alone, these eMarketer predictions show…
Take a look at five social commerce trends for 2020 that could help improve your social commerce strategy for the year ahead
Social media continues to offer opportunities for brands to connect with consumers in new and interesting ways, across a wide variety of platforms.
The number of people online, on mobile and on social has increased year-on-year. According to the Global Digital Report 2019:
The number of internet users worldwide in 2019 is 4.4 billion, up 9.1% year-on-year.
The number of social media users worldwide in 2019 is 3.5 billion, up 9% year-on-year.
The number of mobile phone users in 2019 is 5.1 billion, up 2% year-on-year.
It’s also worth noting that whilst the major platforms (Facebook, Instagram, Twitter) still dominate, there has been a rise in alternative platforms. As …
Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing
The social landscape is currently in flux. Platforms are seeing immense shifts in the way people engage with their services. For example, while Facebook sees rapid decreases in users, Instagram is experiencing a seemingly unstoppable upward trend.
Volatility in the social media market is nothing new. You only have to look at past case studies such as the demise of platforms like MySpace and Bebo to see how constantly changing user needs and expectations are sculpting the digital environment.
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This constant change means that — as in past…
The great idea behind each app, the end result and why they failed
With well over two million apps in the duopolistic Apple and Google app stores - there are far more stories about app failures than app successes. The colossal flops are the really important stories because they can teach us about what not to do when designing, building, launching and marketing a new app.
Here are a few of the biggest flops in the mobile app industry, which can serve as examples of what not to do.
1. Everpix - 55,000 active users but no sales or marketing strategy
The truth is, app stores are oversaturated with similar apps while the most successful apps are unique and have a strong value proposition. If you build an app that offers similar features to hundreds of competitors, you'll likely have immense trouble winning over users. So, keep in mind that this one principle can…
What exactly are shoppable posts and how to get your product into the "explore" section?
Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining the entertaining tone of the platform.
With 800 million active users during 2017, according to CNBC, Instagram is becoming one of the most popular social networks in the world. Such an inflow of users creates an incredibly attractive pool of potential customers for those savvy businesses that know how to wrap their head around innovation.
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In response to brands actively promoting their image and products on the…
As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens
For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue.
With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences.
Over the same period, social media has exploded and now plays a significant role in our digital lives.
[caption id="attachment_134921" align="alignnone" width="939"] [Image Source][/caption]Social media has revolutionized the way we consume information, communicate with friends and experience the world. In fact, we’re so…
Virtual Reality is still in its infancy as a marketing technology, but it is about to mature
The demand for virtual reality experiences is growing — and not just among gamers and early adopters. Contrary to initial speculation, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays. Thanks to the ubiquity of smartphones, average consumers can now get in on the VR fun — and marketers should be paying attention.
VR will disrupt every sector, and brands that hope to reach Millennials, in particular, need to make use of this new platform. Young people prize experiences over material products, and virtual reality presents a way to fulfill that demand.
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Where the Physical…
Voice technology is only one aspect of a rapidly-evolving tech sphere
As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as Siri, vehicular intelligence systems, or hands-free entertainment systems.
While there are many who project that voice search will become the interface of the future, there are still a lot of limitations that, if unchanged, will keep voice interfaces from becoming as dominant as some predict.
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