What are the marketing opportunities, implications and actions for brands, businesses and marketers?
Tech watchers have become used to the regular September announcements from Apple. After a couple of years without major updates to the product line we were expecting a genuinely new Apple product and it’s here in the shape of the Apple Watch.
Of course, Apple announcements are huge news across mainstream and tech channels, so what can be said that hasn’t already be said!? So I’ll keep our alert brief focusing on the names, timelines and marketing implications for businesses and brand. There were hours of announcements across the Apple Live event, but there are 3 main releases to be aware of.
1. Apple Watch
Release date: Early 2015
Cost: $349 (£216)
Resolution: Not disclosed!
Battery life: Hours not days!
You will have heard that the Apple Watch will be touch screen, feature Siri voice interactions…
Key questions to ask and insights to use when deciding on the best investment of your precious time and money
Using the latest insights showing how consumers and businesses are using digital media and technology is powerful in helping decide where you need to invest more/less time or budget. Using the right insights can also make an impact when presenting to colleagues or clients about improvements to marketing.
In this post, I round-up some of the significant stats from 2013 which show the big trends in consumer behaviour across different digital platforms and channels that will help you question your priorities in 2014. If you’re looking for specific insights about a particular channel or network, perhaps in a region or country, we compile these together to make them easier for our members to find when creating presentations - see our Online marketing usage statistics and our online marketing benchmarks compilation.
Social…
22 Digital Marketing techniques that demand attention
Update: I update this post annually with a new poll on the techniques that readers think is important. You can see the latest poll in this post on Digital Marketing Trends for 2015 - in the article I have also covered what I see as 30 of the top tools for managing and optimising digital marketing in 2015.
Many of the trends I identified below will remain key digital marketing activities in 2015.
Each year, I review the latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses. In 2013 we reviewed top-level digital marketing trends, asking which trends will give the greatest commercial benefits, this year I drill down to the next level to give more specific practical recommendations to increase effectiveness.
What are the major trends in digital marketing for the year ahead?
To…
Ideas to keep your marketing aligned with future customer expectations
For many companies, 2020 acts as a symbolic deadline, with many strategic plans working towards that date. Everyone is convinced that the face of marketing and entrepreneurship will have changed profoundly by the time 2020 rolls around. Based on my discussions with experts, literature and my personal vision and experiences with customers, I have compiled an overview of what marketing 2020 might look like.
Get ready for Marketing 2020 from steven van belleghem
This blog post summarizes the main elements of the presentation.
The 2020 Consumer
To develop the marketing philosophy of the future we also need to understand the 2020 consumer. Three factors will continue to influence consumer behavior:
1. Full adoption of new technologies:…
How today's Global Digital Marketing Leaders can get closer to their customers
There’s really no better way for global digital marketing leaders to learn about marketing to a new international market, or emerging market than by living in one, or two, or by visiting. I noticed that Marc Benioff of Salesforce has recently kicked of a Company Customer Tour and last year visited hundreds of customers worldwide
Although The Internet, makes doing business in an international context far easier than ever before there is still a need for close customer understanding from personal contact. Having recently moved from Egypt, Cairo, to Qatar, Doha, previously having lived in the UK and working virtually with counties in Latin America, Russia, Central Eastern Europe and Asia, as part of a multinational marketing team, I have a few year’s experience of…
By
28 Mar 2013
Unless you're one of the lucky few, work can become monotonous. Same commute. Same desk. Same issues.
For this reason I leapt at the opportunity to head out to Austin Texas for South by South-West (SXSW) Interactive. Four days of inspiring learning and informal networking followed and I'd recommend that if you ever get the chance to go, take it.
It's difficult to download everything that you experience at SXSW into a single presentation or post. Rather than give a travel log or diary entry on the events, I hope to offer some inspiration from my notes. I've picked 5 of the things that made me really sit up and pay attention and then after each item I've posted questions designed to inspire you on how to improve your job, business or life.
Ultimately I want my post to inspire you to build or improve…
Applying the Ebocube B2B Digital Marketing model for international market development
Emerging markets are countries experiencing relatively recent industrial, political and technological change resulting in rapid economic growth. Emerging markets cover more than the BRICs (Brazil, Russia, India, China, South Africa), however; these countries are amongst the buoyant emerging giants.
Large populations generally characterise these markets, as is obvious with China and India. They tend to be dominated by young populations and rising middle classes.
As business revenues plateau in saturated, developed markets, expansion into emerging markets is a popular means for reaching new growth targets. Although these countries are affected by the global recession, many remain in robust growth positions. The endeavour of international business involves uncertainty and risk, however; this can be mitigated by the internet .
Bringing the Next Billion People Online
Developed countries have long defined the Internet, however, at least 500 million new users of the Internet are expected to come from emerging markets from…
The Age of Context - our Anticipatory and Personalised future
A great reminder from tech commentator Robert Scoble speaking to a recent conference showing how digital marketers should create experiences in context.
According to Scoble, context is…
Knowing your customer in deep detail
A personalised experience based on where you are
A new way to work, do more faster
Midem Visionary Monday: The Age of Context from Robert Scoble
One specific trend he pulls out is, integrating Wearable Computing which he predicts will combine:
Big Data
Computation
Sensor Data
Social Network Data
Location Data
It was interesting to see this example of social context available specifically for brands working in the winery industry from Vintank.
Thanks to @Jas…
Trends in marketing with the best potential for commercial growth
Update: My review of 22 Digital Marketing Trends 2014
Throughout the year I’m asked about What’s New, What’s Hot and What’s Next. This is one of the reasons why we’ve created the [What’s New in Marketing" updates, to give a monthly summary to help people working in marketing and using digital technologies see the latest developments which really matter. So much of what’s discussed daily in digital marketing is useful or interesting, but just noise.
In this review I will focus on the major trends which we think will be significant in 2013. What’s "significant’? These are marketing activities where we expect to see the most increased investment and focus in 2013. The activities will gain the funding since they will have the biggest impact in creating additional leads and sales and strengthening brands. It doesn’t focus on the latest new Ecommerce…
My ideas on how to deal with unpredictability in email marketing in the year ahead
As your local Greek philosopher never tires of telling you, the only constant is change.
Many industry experts devote the occasional post or two in January to predicting how email marketing will develop this year.
Instead, I'd like to look at what we might do to better exploit or cope with the dynamic nature of the email and online marketing environment in 2012. Because change isn't always as predictable as we'd like it to be.
Please chime in with your own ideas!
1. Revisit the basics
Like every year, vendors and the media will regale us in 2012 with all sorts of clever things you can do with your email marketing. Clever things that can bring great results, such as shopping cart abandonment emails that pull in £250 in sales for each £1 invested.
Not everyone can access the necessary tools,…
