Social media essentials: Facebook Watch, Instagram and Facebook to be redesigned for readability, and WhatsApp set to allow money transfers
There haven't been many platform changes in social this week (August is a quiet month typically), but these are the top ones we've seen announced, plus our top tips to help with your social media marketing strategy.
Spotlight story: Facebook are launching 'Watch' a new video platform
Facebook has introduced a hub for original video content called 'Watch'. According to Techcrunch, Watch will allow you to view personalized recommendations of live and recorded shows. You will also have access to your own 'Watchlist' where you can subscribe to updates on new episodes of your favorite shows.
This exciting new feature will generate opportunities to push more advertising before and during programs.
It will only be available for partners and will roll out to a…
Facebook launch 'Watch' a video hub for shows and original video content [Smart Insight Alert]
The amount of video being consumed across Facebook has increased dramatically over the past couple of years. Facebook has reported that the number of videos posted per person increased by users increased by 75% in 2016. Video posts now have a 135% greater organic reach than photo posts, generating around 8 billion video views on average per day. Facebook has seen this need and created a new video platform for its users.
Facebook has introduced a hub for original video content called 'Watch'. According to Techcrunch, Watch will allow you to view personalized recommendations of live and recorded shows. You will also have access to your own 'Watchlist' where you can subscribe to updates on new episodes of your favorite shows.
…
How content marketing has evolved over the last decade
Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published online. This has led to a shift in the approach to content marketing and a continuous change of best practices. Taking cues from Google’s constantly changing algorithms, content marketers and SEO experts have changed their opinions on keywords, platforms, and the definition of quality. What started as a way to provide useful information to users slowly became a platform for link building and monetization. This has led to oversaturation and a generally lower standard of quality.
The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards…
Social Media Essentials: Snapchats Power Editor, Instagram hit a milestone and Facebook launch Watch
To finish your working week off here are 6 updates we saw happen this week that could help inform your social media strategy and keep you up-to-date with what's happened in the world of social media.
Spotlight Story: Snapchat look to attract more advertisers with their new ad platform 'Advanced Mode'
Snapchat have announced an update very similar to Facebooks Power Editor, 'Advanced Mode'. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and update their ad campaigns. With the aim of encouraging advertisers to spend more money. It should also help give them a competitive edge against Facebook and Instagram. Find out whats new and how it will change how you advertise on Snapchat.
Instagram…
Do your social media priorities align with these key social media trends?
In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and the way we live.
Social media platforms have reached a 37% worldwide penetration, and 73.91% of all internet users are social media users. Irrespective of who your target audience is, there’s no ignoring social media as a marketing channel.
Social media marketing has evolved rapidly, during its existence.
When Facebook was launched, simple posting, even once a day, would yield businesses massive reach and impact. Today, organic post reach is at an all time low, and declining.
With the crowd of new users on social networks, platforms like…
No one trusts online ads anymore. Will blockchain change all that?
As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They lack control over the tracking and collection of their data, and often find their online experience degraded. The problem is simple: consumers have grown weary of an ad environment that has gone too far, while publishers fight to remain economically viable.
At the heart of all these problems, the lack of trust is poisoning the entire advertising ecosystem. Every time there’s a misguiding click, a mis-selling offer, an intrusive pop-up or ‘sponsored articles’ that aren’t really articles… trust goes further south. Click by click, day by day. In addition, when taking into account advertiser problems such as fake ad impressions or fake social…
Snapchat look to attract more advertisers with their new ad platform 'Advanced Mode'
Snapchat have announced an update very similar to Facebooks Power Editor, 'Advanced Mode'. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and update their ad campaigns. With the aim of encouraging advertisers to spend more money. It should also help give them a competitive edge against Facebook and Instagram.
Whats new?
According to Snapchat advertisers will now be able to do the following:
Create a list of you favorite Snapchat audiences by saving them and using them in future campaigns
Use spreadsheets to edit and design campaigns in bulk
A new place to upload videos, images and other assets to use in your campaigns
Automate and quickly create hundreds of ad creatives and targeting variants
Order metrics and data easier with reports and…
Social Media Essentials: 6 key updates in social media this week
Spotlight story: Amazon launches Spark
Amazon has launched Amazon Spark, a new feature aimed at improving product discovery. The idea behind the platform is to bring some of the social buzz that goes on beyond the website into the Amazon app. But here's the catch - it's only available to Amazon Prime members.
Many have said the platform was inspired by Instagram and its use of shoppable photos. Users are able to post stories, ideas, and images of products they like, which others can react to with comments and like.
To access Amazon Spark, you have to use the Amazon mobile app. When you join spark you tell it your 5 top interests so Amazon can create a customized feed for you. There are also a number of niche categories you can select to further define your personal interests. Read more about how the app…
Amazon has launched Amazon Spark, a new feature aimed at improving product discovery. The idea behind the platform is to bring some of the social buzz that goes on beyond the website into the Amazon app. But here's the catch - it's only available to Amazon Prime members.
Many have said the platform was inspired by Instagram and its use of shoppable photos. Users are able to post stories, ideas, and images of products they like, which others can react to with comments and like.
To access Amazon Spark, you have to use the Amazon mobile app. When you join spark you tell it your 5 top interests so Amazon can create a customized feed for you. There are also a number of niche categories you can select to further define your personal interests.
…
Social Media Essentials: Friendless news feeds, instant article analytics, and WhatsApp hits a milestone
Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.
Spotlight Story: Google's friendless news feed
Google has just rolled out its own take on the news feed. They have designed a personalized stream of articles and videos based on our choices, searches, and past behavior online. In December 2016 Google launched an update to its app which included two sections:
'A feed that keeps you current on your interests like sports, news, and entertainment, and a section for your upcoming personal info, like flights, appointments and more.'
Google's news feed combines the most important news stories of the day with topics you’ve previously searched. What makes this feed different is you don't…
