Facebook has introduced a hub for original video content called 'Watch'. According to Techcrunch, Watch will allow you to view personalized recommendations of live and recorded shows. You will also have access to your own 'Watchlist' where you can subscribe to updates on new episodes of your favorite shows.
…Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published online. This has led to a shift in the approach to content marketing and a continuous change of best practices. Taking cues from Google’s constantly changing algorithms, content marketers and SEO experts have changed their opinions on keywords, platforms, and the definition of quality. What started as a way to provide useful information to users slowly became a platform for link building and monetization. This has led to oversaturation and a generally lower standard of quality.
The current state of content marketing best practices advises against shallow and valueless content for the sole purpose of having content, opting instead for creating a content strategy which works towards…
As the digital advertising landscape grows increasingly complex and fragmented, publishers are facing rising economic pressures. Meanwhile, users are concerned about privacy, security and the overall online experience. They lack control over the tracking and collection of their data, and often find their online experience degraded. The problem is simple: consumers have grown weary of an ad environment that has gone too far, while publishers fight to remain economically viable.
At the heart of all these problems, the lack of trust is poisoning the entire advertising ecosystem. Every time there’s a misguiding click, a mis-selling offer, an intrusive pop-up or ‘sponsored articles’ that aren’t really articles… trust goes further south. Click by click, day by day. In addition, when taking into account advertiser problems such as fake ad impressions or fake social…
Snapchat have announced an update very similar to Facebooks Power Editor, 'Advanced Mode'. This feature has been designed for Snapchat advertisers within its Ads Manager. The new platform allows advertisers to efficiently target, test and update their ad campaigns. With the aim of encouraging advertisers to spend more money. It should also help give them a competitive edge against Facebook and Instagram.
Amazon has launched Amazon Spark, a new feature aimed at improving product discovery. The idea behind the platform is to bring some of the social buzz that goes on beyond the website into the Amazon app. But here's the catch - it's only available to Amazon Prime members.
Many have said the platform was inspired by Instagram and its use of shoppable photos. Users are able to post stories, ideas, and images of products they like, which others can react to with comments and like. To access Amazon Spark, you have to use the Amazon mobile app. When you join spark you tell it your 5 top interests so Amazon can create a customized feed for you. There are also a number of niche categories you can select to further define your personal interests. Read more about how the app…Amazon has launched Amazon Spark, a new feature aimed at improving product discovery. The idea behind the platform is to bring some of the social buzz that goes on beyond the website into the Amazon app. But here's the catch - it's only available to Amazon Prime members.
Many have said the platform was inspired by Instagram and its use of shoppable photos. Users are able to post stories, ideas, and images of products they like, which others can react to with comments and like. To access Amazon Spark, you have to use the Amazon mobile app. When you join spark you tell it your 5 top interests so Amazon can create a customized feed for you. There are also a number of niche categories you can select to further define your personal interests. …The Digital Marketing Strategy And Planning toolkit contains:
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