Social Media Essentials: Catch up on the top news in social media this week
LinkedIn unveiled a new smart reply feature in its messaging app, which gives users prompts with different phrases to use while they are chatting to keep the conversation going. For example, you may see generic suggestions such “Yes I am,” or “Sure!” or “What time?”
PayPal users in the U.S. will now be able to send and receive payments over Facebook Messenger. The update also includes PayPal’s first customer service bot for handling customer questions. The Messenger bot and P2P payments option are going live today for Messenger users in the U.S., and will rollout globally soon.
Social Media Essentials: Find out how you can start book marking tweets, watching official Snapchat stories and why you will need to dig out your CV with Facebook
Snapchat tests official stories
Snapchat is stepping up its games again by testing a dedicated section of Official Stories from verified accounts. Mashable reported that they are testing a dedicated section of its app to "Official Stories" from verified accounts. They have launched this feature in an effort to create more value for its verified accounts.
Twitter launches 'Happening Now' feature
Twitter has released a new feature called 'Happening Now'. This aims to make its service more accessible to newcomers by highlighting groups of tweets about a topic, beginning with sports, before expanding to other areas like entertainment and news. This might sound pretty similar to Twitter moments but Techcrunch explains 'Twitter Moments are a curated selection of…
Social Media Essentials: 5 updates to inform your social media strategy
Welcome to this week’s edition of our Social Media Essentials, a summary of all the highlights in social media for marketers who want to stay ahead of the game on the key social media platforms.
It's been an interesting week for social media, it was the Oculus connect 4 VR conference, where some big announcements were made about the future of VR. Such as stand-alone headsets, VR replacements for your computer and 3D news feeds.
Brandwatch acquire Buzzsumo
Brandwatch has acquired BuzzSumo, the popular content marketing, and influencer identification platform. This merge will hopefully help take Buzzsumo to the next level and use Brandwatch's expertise and data to improve the overall performance of Buzzsumo.
Buzzsumo released this statement to their users:
'This development will enable us to enhance our products in a number of areas. However, there are several things…
Major trends to inform your search marketing actions in 2018 according to James Murray of Bing
In a recent interview with digital marketing agency Impression, James Murray of Bing revealed insights into where Bing see the future of search marketing. This article will discuss each relevant interview and its key takeaways.
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Murray discussed a variety of topics from voice search marketing to how links may be decreasing in importance in the future.
Trend 1. Voice Search marketing
Murray discussed how “we’ve bent ourselves as users to conform to the way that search engines behave, resulting in a very robotic style of search”.
Marketers need to write content for this new set of queries, having the user’s voice in mind as the driving force for creation.
For example, writing in…
Social Media Essentials: 8 updates to inform your social media strategy
In this week’s Social Media round-up we reflect on Twitter expanding to 280 characters, Vimeo going live and Instagram Stories finally letting you cross-post to Facebook Stories.
Twitter announced last week that for the first time ever it is expanding beyond its 140-character limit. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish. Find out more about the change and how users reacted.
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Seven predictions to act on for your future marketing plans
The start of 2018 is in sight, So, it’s the start of seasonal predictions about the forthcoming year’s marketing and branding trends.
In this article, I gaze into the crystal ball to make seven predictions relating to 2018’s marketing trends. These cover trends in audience engagement, branding and advertising. For more coverage of digital marketing, see Dave Chaffey’s Marketing trends 2018 article .
Prediction 1: Personalisation gets even more savvy
Marketers have long understood that consumers are preoccupied with one question: “what’s in it for me”? Accordingly, personalization through the use of big data has become one of sales and marketing’s important campaign considerations.
[caption id="attachment_96564" align="aligncenter" width="550"] Stub Hub lists all my favourite artists and venues first[/caption]
For example, StubHub, an online ticket exchange operated by eBay, reported a 42% improvement with a personalized call…
Social Media Essentials: 6 platform updates from this week
Find out what happened in social media this week with these six platform updates to help inform your social media strategy.
Spotlight story: Snapchat adds 14 ‘Creative Partners’
These new partners represent the best in video, cinemagraph, and gif creation; game and playable ad development; lead generation and data capture; interactive and 360 video players; mobile couponing and more
Snapchat believes these new Creative Partners will help enhance the post-swipe-up experience on ads. As well as encouraging users to click through instead of quickly swiping, allowing users to interact more with the landing page.Find out more about the update.
Social Media Essentials: Catch up with the latest updates in social media
Spotlight story: Facebook launches Crisis Response hub
This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways to help users tell friends and family members they’re safe. Last week Facebook announced a new feature called Crisis Response, which will act as a central hub for all of Facebooks safety-related tools.
The central hub will include safety checks, a feature already available that many of us will have already seen. Safety checks allow Facebook users to tell friends and family members they’re safe during natural disasters, terrorist attacks, and other life-threatening incidents.
In February, Facebook introduced Community Help, which allowed users to find and offer help to victims of a disaster. Providing resources such as water, food, or shelter. The feature has also been integrated into the hub. …
World digerati take centre stage at Brighton
Imagine you're a very busy CEO or senior digital manager (and if things are hectic, you'll know that's no joke)... Here's a quick 'helicopter' view of the sessions for you from BrightonSEO September 2017.
That key thought to have 'front-of-mind' is, as ever, there's no quick fix these days that will miraculously propel any digital venture to overnight success. Time and money are usually key essentials - and not forgetting resources, e.g. People, computing power and related tools.
It takes time to prepare the ground for great projects (e.g. SEO fundamentals), sow and plant on decent soil (e.g. write content + social media posts), nurture each element (e.g. content marketing + paid media) to reap a rich harvest (the millionaire lifestyle + live forever on the Maldives).
BrightonSEO founder Kelvin Newman met up with Smart Insights at the conference. He described the current…
Facebook launches one of its most impactful tools, making it a place where users can connect for help in the midst of crisis
This year we have seen a number of disasters globally from the Manchester attacks to hurricane Harvey. In response, Facebook has been developing ways to help users tell friends and family members they’re safe. Last week Facebook announced a new feature called Crisis Response, which will act as a central hub for all of Facebooks safety-related tools.
The central hub will include safety checks, a feature already available that many of us will have already seen. Safety checks allows Facebook users to tell friends and family members they’re safe during natural disasters, terrorist attacks, and other life-threatening incidents.
In February, Facebook, introduced Community Help, which allowed users to find and offer help to victims of a disaster. Providing resources such as water, food, or shelter. The feature has also been…
