Updates to inform your social media marketing strategy
Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagrams follow hashtag feature, Snapchats new look and why Facebook opened up AR platform to all developers.
Instagram hashtags just got interesting
Instagram now allows you to follow a hashtag, the same way you would follow an account. Instagram’s algorithms will then pick and choose some of the highlights from that collection and surface them in your main feed.
Techcrunch reported that eventually, 'hashtag following could give the app more powerful ad targeting data and an opportunity to show more interstitial ads between Stories, but the company says it’s not doing either right now'.
Twitter have released 'Threads', a new way to post tweetstorms. Tweetstorms allow users to get personal, tell stories and…
Updates to inform your social media marketing strategy
Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagrams new features, Facebook ‘Messenger Kids’ and how you can import your Instagram contacts into Messenger
Instagram lets you archive stories
Instagram announced that stories will be automatically save to your archive when they expire. According to Instagram, this makes it easy for you to revisit your favorite moments later on or bring them back to life in a highlight. Only you can see your archived stories, and you can choose to turn off auto-archiving at any time in your profile settings. This has been rolled out globally.
Instagram highlights
Stories Highlights is another new feature Instagram have introduced. Highlights are photos which are named collections of your past Stories that show up in a new horizontal bar across the…
Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers
Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day jobs and have enjoyed hopping on bandwagons to prove their down with the latest trends ever since some bright spark realized that newfangled printing press things could be used to churn out flyers to promote the latest in powdered wigs and ruffs.
But whilst marketers have been all over other trends, such as the growth of Snapchat or Live video, like a rash, they've yet to properly 'get' what the blockchain can actually do for them.
I think this is in large part down to two key reasons:
Blockchain is the result of mind-bogglingly clever cryptography and thus…
Updates to inform your social media marketing strategy
Welcome to our weekly summary of what's happened in social media this week. This week we look at Instagram let you request to join a friend’s live video, Pinterest secret Santa and how you can now Invoice buyers through PayPal via Messenger.
Instagram let you request to join a friend’s live video
Users can now request to join a live stream that they’re watching and, if accepted, can start broadcasting live as the host’s guest. Instagram launched the feature this week. To access this simply tap the “Request” button in the comments section. You’ll see a confirmation that your friend has accepted your request, and you will automatically join the live stream.
Instagram said:
Going live together is the best way to connect in real time and have fun with friends, even when you’re not together. With this update, friends have even more ways to quickly join…
Social Media Essentials: Catch up with the latest updates in social media
Welcome to our weekly summary of what's happened in social media this week. This week we look at Twitter revoking verified accounts, we update you on the top Instagram stats for 2018 and LinkedIn rolls out its Career Advice mentoring program.
Facebook rolls out news feed ads with direct links to messenger experiences
For the first time ever, Facebook announced that businesses will be able to drive targeted audiences to Messenger and keep them engaged with new tools.With Messenger Platform 1.3, businesses can promote their Messenger experiences with news feed ads that directly open Messenger conversations. According to Facebook, this new ad format:
Can combine the powerful audience targeting and selection capabilities of ads on News Feed, and the identity and canonical nature of Messenger conversations. We believe that as examples such as Absolut Vodka, Tommy Hilfiger and Activision…
What can we expect from the wearables market in 2018? These are the top wearable statistics to inform your 2018 technology and media innovations strategy
The wearable technology market is a hot topic of discussion among many marketers. But it still feels unclear for some brands how they can adapt their marketing strategy to this new trend. According to a report from Juniper Research, wearable advertising spend is estimated to reach $68.7 million by 2019. opening up new opportunities for marketers.
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Social Media Essentials: Catch up with the latest updates in social media
Welcome to our weekly summary of what's happened in social media this week. We highlight the top stories to help you stay up to date with social media, here is what caught our attention this week.
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was finally rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than tweets in English or Spanish.
Twitter…
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Can’t fit your Tweet into 140 characters? ?We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. ?https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017
Their reasoning for expanding the character count was because, for those tweeting in some languages such as Japanese, Korean or Chinese, they require fewer characters than…
Social Media Essentials: Key updates in social media this week
To finish your working week off here are 6 updates we saw happen in social media to help inform your social strategy and keep you up-to-date with what's happened in the world of social media.
Vimeo and Livestream launch mevo plus
Livestream and Vimeo have debuted the new Mevo Plus camera. Vimeo announced that the 'pocket-sized live event camera will have faster data transmission speeds, increased range of use, stronger Wi-Fi performance, reduced network interference, and improved stability'. According to TechCrunch this new camera also makes it easy for creators to edit video in real time and stream live to every major platform.
Snapchat Rolls external link sharing and ghost mode
Snapchat rolled out two new features last week. You can now share links from other apps via iOS share sheet. This feature will allow users “to send a…
What are the next big changes to digital that will affect digital marketing strategies in 2018?
Recently on behalf of Smart Insights, I gazed into the crystal ball to forecast some marketing and branding trends for 2018.
In this article, I am going to concentrate on five digital aspects which I believe will, in some way or other, affect just about everyone next year.
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To being with, as this chart by Smart Insights, in collaboration with TFM, demonstrates, more businesses than ever are putting digital transformation programmes in place. Yet still, according to Smart Insights, some 50% of businesses don't have an integrated Digital Marketing Strategy.
For more trends covering how to integrate digital media and technology to increase the contribution of digital marketing…
