Snapchat's new offering provides a great way for brands to reach younger demographics.
Snapchat's massive popularity with twenty-somethings and teenagers has driven its massive growth, from an already impressive 50 million daily active users back 2014 to nearly 200 million today. Its users are highly engaged, and spend an average of 20-30 minutes per day on the App, fueling 10 billion daily video views.
The platform introduced some very basic advertising, in an attempt to monetise back in 2014. Now it's popularity has exploded, it will be looking into going public and increasing revenues, which means offering more and better ad options. So that is exactly what Snapchat has done, announcing an impressive range of new ad types as well the launch of an API for ads on June 13.
The new ad options launched yesterday include:
Ads between 'stories'
Snapchat stories let you see what people you are following are posting. Snapchat…
12 steps to becoming GDPR compliant
On the 25th of May, 2018, the GDPR became law. The multitude of provisions to protect users privacy are a bit of a legal minefield for marketers, who are always hungry to use customer data where ever possible so they can better target customers with propositions. Given its importance, we have shared much advice from legal specialists on the Implications of the GDPR for marketing in UK and Europe.
In this post we're alerting you to the opinion that matters most in the UK - that of the Information Commissioner's Office who is responsible for implementing GDPR in the UK. In this new guidance of implementing the GDPR in the UK the ICO provides more information to help companies become GDPR compliant over the next few months, so make sure to utilise the resources they produce to help your business.
The good news is lawmakers have given businesses a full…
Omnisearch will let Twitter 'provide search as a service'
Importance: [rating=2] (For Social Media Managers)
Recomended source: Twitter's blog
Twitter's dev team have been rather busy of late. They've refreshed the Home timeline to highlight the best Tweets first, introduced tailored content via Highlights for Android, and personalized the search results and trends pages. This, of course, is all in response to lackluster Follower growth and losing market share to competitors like Facebook and Instagram, which, unlike Twitter, sort their content via an algorithm which predicts what users will want to see.
Twitter is sticking with the reverse chronological feed because, after all, that's what makes Twitter Twitter. But because of the obvious popularity of algorithmically curated content, it is going to be showing more and more content based on relevancy to the user, rather than just what happened to be the last thing Tweeted.
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