Here's a free webinar I'm sharing, arranged through our partners MMC Learning. Thanks if you attended, and thanks for your feedback if you dialled-in.
I enjoyed the interactions through the chat box - at times it sounded like a fight - "Left-right-left" getting feedback on "Which Test One" type questions.
We were pleased that hundreds of you signed up for the lunch time listen, although with some attending from The Maldives and Kuala Lumpur it was more like a late night listen. Unfortunately, the webinar gremlins struck and there was a global outage in our webinar suppliers which affected all webinars at this time including the US and Europe. So if you were affected, we're sorry about that, it's the first time it's happens - difficult to have a fallback for this. Still, we hope you find these slides inspire some ideas for positive action. As always feel free to ask…
Dave's talk at TradeDoubler UK 2011 Digital Marketing Summit
The title of this talk is natural since presentation was for a "performance marketing" audience who use TradeDoubler for affiliate and search management.
I hope it's particularly helpful for folks running transactional site marketing - the examples are from retail, financial services and travel.
But I hope the case study on mobile marketing, suggestions on strategy and the 10 tips on Google Analytics are helpful for other digital marketing folks.
Maximizing Online Performance by Dave ChaffeyView more presentations from Dave Chaffey.…
Tools and frameworks to answer the questions: "How do we compare?" "What does good look like?" and "What should we be delivering online?"
This is a presentation I gave to the Linked In Web Managers Group. I recommend joining this group since it covers a diverse range of topics from web strategy, content management and E-communications Best Practice. They also have regular London meetups and I think there is a US group too.
If you're not aware of it, I've also recently setup a group on Linked for Smart Insights which I naturally also recommend for our discussions of best practice in digital marketing: http://www.linkd.in/smartinsights.
View more presentations…
We recommend these slide decks whether you're a beginner or more advanced user of Google Analytics
Value: [rating=5]
Google Analytics Training 301
View more presentations from ivantage.
Our commentary: I was recently asking Matt Trimmer of iVantage who runs regular Google-sponsored Seminars for Success which are Google Analytics training courses a technical question about Google Analytics for a situation I hadn't seen before. In this answer he referred me to this slide deck he has shared from Seminars Success he runs for Google. Wow! I thought that could be helpful for all sorts of levels of folks using Google Analytics. So I asked him whether I could share it…
Best practice advice in conversion optimisation and AB Testing
Value: [rating=5]
Our commentary: I was talking recently to Ben Jesson, CEO of Conversion Rate Experts to set up an interview we'll have soon on creating the business case and using the right process for conversion rate optimisation (CRO).
I mentioned it would be great if they could share some of their well-known presentations from conversion rate and search marketing conferences, so it's great to see their first from the recent Think Visibility conference, presented by Karl Blanks. Enjoy!
Gruesome conversion-killing mistakes
View more presentations from Conversion Rate Experts.
Marketing implications: Here's our pick - it's worth viewing fullscreen in Slideshare to pick up some…
This is my slide deck for the 4th Annual Digital Marketing Conference which I've been pleased to talk at several times. There are 20 tips mainly around examples of increasing conversion through site design tweaks and the analytics to review these. I've also also a few search and email tips.
Digital marketing tips and tricks : Dave Chaffey Smart Insights
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My May 2010 Powerpoint presentation for students taking the IDM Diploma in Digital Marketing.
It covers 10 key issues to consider when developing a digital strategy
Step 1. Set SMART Goals and setup analytics
Step 2. Define strategy
Step 3. Review current performance
Step 4. Define target markets
Step 5. Engaging OVP
Step 6. Visibility and traffic
Step 7. Digital channel integration
Step 8. Improve your site's efficiency and effectiveness
Step 9. Customer E-communications
Step 10. Channel governance
IDM Internet Marketing Strategy
View more presentations from Dave Chaffey.
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I've recently given three presentations about our passion here at Smart Insights, which is getting the most value from the fantastic customer and market insight available online through tools like Google Analytics and user feedback software.
We believe that the majority of managers don't give the right business priority to using analytics for improving performance. Consequently, they're often used for spewing reports which are ignored rather than identifying problems and opportunities for business growth. Our mission, through guidance on this site and consulting work is to help companies get more value from their investments in digital marketing by driving improvements using Google Analytics.
Far too much time is wasted exporting, importing and formatting data into dashboards used to run teh business.
These presentations suggest some approaches to make analytics more actionable and build them into business processes in a lightweight, integrated way.
Show Me the Money! Driving Commercial Value from Your Analytics
This presentation to…
In this talk I look at the opportunities for combining one of the newest digital marketing techniques with one of the most established. It's structured around 5 key questions to make your email more engaging:
Q1. How engaged are our email subscribers? Suggestions for measuring and goal-setting for engagement
Q2. How can we increase relevance? Recommendations on email engagement strategy
Q3. What will make our campaign more engaging? 5 ingredients of an engaging campaign
Q4. How can we make our email templates more effective? Practical tips for an engaging template
Q5. How can we integrate email and social media? Examples of email and social media integration
I was asked to deliver this talk by Smart Focus who I have worked with for over 5 years as an adviser and to collaborate on developing whitepapers on email marketing best practice.
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