Disney is moving it's digital brands to Google Ads, Facebook is testing 'Today In', Uber receives data breach fine, Australia's SVoD subscriptions are due to outstrip Pay-TV and TfL has banned junk food advertisements
The last week has seen some interesting announcements, not least the fact that Disney will now be using Google Ads as its only ad-technology platform, meaning Google is replacing Comcast's FreeWheel.
Facebook is testing yet another new feature, this time aimed at bringing local communities together by keeping them more informed. But what does 'Today In' mean for the platform's attempts to police fake news?
On top of these big stories, this week has seen Uber get fined again for its 2016 data breach, the rise of subscription video on demand in Australia and junk food advertising being banned on any part of London's public transport system.
Find out more about five big digital and marketing stories this week.
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Amazon's recent data breach, Taco Bell's fun marketing campaign, Facebook funding new journalists, Instagram launching new shopping features and Pinterest creating new shopping tools with key US retailers
The last week has seen some positive changes across social media platforms, aimed at making the shopping journey simpler as more people head to social for purchase inspiration.
With Instagram adding yet more new features to help brands make the most of tagged products and Pinterest proving its relevance in the world of online shopping, brands definitely need to start looking at their social media shopping strategy.
As well as these updates, this week's news roundup takes a look at Amazon's data breach and Facebook's latest announcement that it will be funding the training of new British journalists. We also explore Taco Bell's latest marketing campaign to announce it's first London location.
Find out more about five of the biggest stories from this week:
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Facebook's new smart speaker, LinkedIn's re-built Pages, Twitter cracking down on "suspicious" follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018
Social media platforms have made some interesting announcements over the next month. From re-building a part of the platform from the ground up to help improve engagement to launching smart speakers. Facebook, LinkedIn and Twitter are all in our weekly news roundup once again.
We're also exploring the success of digital ad spend so far this year, showing that traditional forms of advertising are taking a back seat to social media and video.
Of course, we can't get away from taking a look at Christmas advertising, especially with the John Lewis advert being released this week. It seems that Christmas ad spending in the UK is getting a boost as the high street hopes to increase footfall.
Find out more by reading five of the…
Greggs makes cheeky advertising decision, Facebook delays its political ads tool, Female voices favoured by under 35s and LinkedIn updating more of its Campaign Manager
As well as numerous Christmas campaigns launching over the last week, there have been changes to social media platforms, more research commissioned that could affect online advertisers and research that could change how you target audiences in videos and via podcasts. A popular sausage roll company also made headlines with a cheeky stunt to make the most of a famous Christmas window.
Here are six news stories from this week that could help you come up with some marketing campaign ideas and inform your future strategies, as well as keep you up-to-date on the digital industry.
UK government looking into online personalized pricing
The UK government is set to look into how personal data…
It’s official - too much time spent on social media is bad for your mental health
Following a blog post in December 2017, in which Facebook acknowledged spending too much time on the platform could lead to negative effects on health, it has now gone one step further to demonstrate its commitment to halt the spread of neurotic D-FOMO (Digital Fear of Missing Out).
In conjunction with mental health experts and organizations, Facebook and Instagram have introduced tools that restrict the amount of time people spend on apps. Users can monitor just how long they've spent scrolling and swiping away the hours, set a reminder for when they've reached their allocated time, and limit notifications.
The tools can be accessed via the settings page on either app by tapping "Your Activity" on Instagram or "Your Time on Facebook" on Facebook.
However, some say the gesture simply doesn't go far enough.
"It’s not going to really…
One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV
Have you heard Sara Bareille’s ‘Live in Atlanta’ version of Yellow Brick Road? You only really get the full audio-visual performance experience by watching YouTube Music or YouTube (as far as I am aware).
As with what has grown into an army of vlogger influencers, artists, organizations and brands alike are putting the majority of their content on video channels.
The biggest question is who, in terms of video content, will end up owning the greatest proportion of Mindspace – Google or Facebook or Snapchat…?
One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV.
Brands including Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing the new channel with content ranging from witty one-offs to interviews with influencers.
IGTV, is Instagram’s response to YouTube. Arriving some five years after the launch of Instagram…
Facebook advertising predictions and Facebook advertising are one and the same: always evolving. With that in mind, as an advertiser, it’s crucial to stay up-to-date with the exciting opportunities available to market your product and brand, on the world's biggest social platform.
In this article, I discuss five Facebook advertising predictions you should know about to conquer 2018.
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Prediction #1: Personalized subscription products will gain more attention
It’s no secret that shoppers like personalized experiences. It’s also no secret that they like personalized products delivered straight to their door with no fuss. Think Amazon Prime Wardrobe, meal-kit delivery service Blue Apron, and Dollar Shave Club, which all provide a customized subscription box service. These services…
Our round-up from the inaugural digital event
Last week I attended the very first Nottingham Digital Summit, conceived, managed and led by local agency Hallam to champion digital excellence in the city of Nottingham. The event included an interesting mix of inspiration, innovation and insight across a range of digital disciplines, from UX and SEO through to content marketing and design. What’s more, the conference supported a good cause, raising over £15,000 for Framework, a Nottingham-based housing association dedicated to delivering opportunities to homeless and vulnerable people across the East Midlands.
There was a lot to take in and digest from the summit and the Hallam team did a brilliant job of summarising in detail all the different sessions. I would recommend taking the time to review these individual round-ups, which also include links to the speakers and their slides. With this in mind, rather than providing a…
An introduction to the LGBT market, cautions, and advertising examples
LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. With the acceptance and visibility of people with various sexual orientations and gender-identities having increased and welcomed, in the last number of decades, I thought it would be a good time to bring understanding to current marketeers inlcuding the members of this group, demographics, and warnings. I have also added several example campaigns to demonstrate how to advertise to this community.
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Within this article:
Explanation of the LGBT+ community
Pronouns in marketing
Demographics
Globalization: Beware of some countries laws
LGBT advertising examples
First, it is…
Have you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot…
As you may already be aware, Google Duplex is a new technology launched by Google at Google I/O 2018, the company’s annual developer conference. Google Duplex is an AI system that is designed to accomplish real-world tasks over the phone, by mimicking human conversation. Google CEO Sundar Pichai personally demonstrated phones calls made by this digital voice assistant.
The product was demoed by showing a phone call where the AI assistant makes an appointment at the hairdresser’s, by calling them and having an actual conversation. Now chatbots and voice assistants have been around for a while now, so that probably doesn't sound all that intriguing to you. Although, what you may find really intriguing is that…
