YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for collecting children's data
Take a look at some of the news affecting marketers this week including YouTube's decision to stop adverts running on anti-vaccination videos and to update its 'Up Next' algorithm so these videos are not promoted.
On top of this, Facebook has announced a new premium ad service, that allows advertisers to book in slots up to a year in advance.
This week has also seen the latest Consumer Confidence Index from GfK get released, revealing that the uncertainty of Brexit is still taking its toll.
In lighter news, it seems that Oreo is ready to play the Game of Thrones with its latest partnership, which could be the biggest partnership for…
Facebook called "digital gangsters" by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats
A new parliamentary report has found that Facebook has broken regulations and has called on the UK government to do more to bring it and similar sights under regulatory control.
Google has started rolling out click share for Search campaigns, giving you more insights into the success of your text ads.
A number of big brands have reportedly pulled out of advertising deals with YouTube after concerns were raised that paedophiles are using the platform to create communities.
The marketing skills gap seems to be increasing, despite investment in training.
Ikea is advertising the launch of its new sustainable Greenwich store with life-size bath boats that are helping to clean up London's waterways.
Find out more about these stories…
Twitter has made some small tweaks to its platform, The CAP has announced new gambling ad rules, Google showcases plans for US location expansion and Instagram investigates bug that caused follower counts to fall
There are no big platform changes to unpick this week, although Twitter has announced three tiny changes to its platform, one to create clarity, another to make it easier to view profiles and the third is especially for Valentine's Day.
New gambling advertisement rules will come into play in April that are aimed at reducing the effect that such ads have on those under the age of 18. As well as affecting where and when bookmakers can advertise, the rules will also impact who can feature in their ads.
Google has announced its latest $13 billion expansion plans that will see it set up locations in a range of new states, helping to create thousands of construction jobs.
Finally, Instagram…
Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results
A new infographic has showcased the most valuable brands in many of the countries across the world, showcasing some stark differences in overall value between different countries.
This week, Germany has also made a landmark ruling that will limit the types of data that Facebook can collect and assign to indvidual users, which has got the platform up in arms.
China is bringing its beauty advertising more in-line with the rest of the world by banning brands from making medical claims when it comes to their cosmetic products.
Amazon has reported some seriously strong growth in terms of ad revenue, taking some of the market away from Google.
Find out more on each of these…
Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook "blocks" third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions
This week's news roundup is fairly Facebook-heavy as the social media platform has been fairly busy. While its ad revenues may have increased in the final quarter of 2018, it has also come under fire some recent changes that blog third-parties from monitoring political ads.
Other than Facebook, Google is now in more hot water with yet another GDPR complaint lodged against it. It has been accused of using sensitive information to target ads at users, something that it is denying.
Take a look at these stories in a bit more detail below.
Facebook reports strong ad revenue growth
Facebook may have had a particularly touch 2018 in…
Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019
As mobile use is on the rise, so is ad spend across mobile devices. In fact, if ad spending stays on course, it's likely that mobile ad spend will overtake TV, putting it top of the list in 2019.
It has been announced that Google has been fined £44 million for failing to meet GDPR regulations after two complaints were lodged against the company. Google is currently looking into the fine to decide its next steps.
This week has also seen Facebook change its tactics on dealing with pages and groups that post content that is against community standards, meaning affiliated pages and groups could also be shut down.
Finally, LinkedIn has released a list of the…
Instagram's efforts to tackle fake accounts 'not working', marketing budget growth stalls due to Brexit uncertainty, Slack launches new logo and ASA cracking down on influencer sponsored posts
Find out all about some of the big marketing, social media and advertising news from the last week in our latest update.
Instagram’s crackdown on ‘fake’ accounts not effective
The end of 2018 saw Instagram start it clamp down on “inauthentic” followers after pressure was put on by advertisers. However, data from Points North Group has suggested that Instagram’s efforts have had little effect.
Instagram said that it would be using AI to remove fake followers attained through third-party apps. These types of apps are used by some influencers to make their profile look like a good option for advertisers due to high follower counts and engagement.
Despite efforts being made to get rid of fake accounts, Points…
High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing 'dark mode' for its Messenger app
We may have switched off for the holidays and New Year, but it's now time to take a look at what news stories in the marketing, tech and social media worlds were missed over the last couple of weeks.
First up is the news that Amazon's smart speaker was such a popular item this festive season that Alexa crashed on Christmas Day across many parts of Europe. It just goes to show that the idea of a smart home is becoming increasingly appealing for many.
It also looks like Google is just about ready to admit the importance of streaming services, as it seems to be testing a new design for search that puts streaming higher up…
Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust
One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data privacy, China plans and political bias. In just under four hours of questioning, the covered a lot of ground, some of which our roundup will take a look at.
When it comes to marketing and advertisiting in the UK, the big announcement was that negative gender stereotypes are going to be banned in adverts. In a bid to avoid stereotypes causing real-world harm, new regulations are st to come into effect in 2019.
Our roundup also takes a look at the concerns that marketers have about the impact that Brexit could have on the free flow of data.…
O2 experienced a major network issue, the UK government has published a selection of Facebook's internal documents and Iceland's banned Christmas advert has been named 'most powerful' of the festive offerings
While the news has been fairly slow this week in the digital and marketing worlds, Facebook's ongoing struggles following the Cambridge Analytica scandal are continuing. The UK government has now released some documents seized from the social media platform, which includes some interesting internal emails.
One of the biggest stories of the week is O2's massive network issues yesterday (Thursday, December 6th), which left millions of customers without access to their data and many people unable to make calls or send texts.
Ending on a positive note, Iceland's banned Christmas advert has been named the most powerful of all the festive adverts of 2018 - leaving many of the big-budget ads at the bottom of the pile.
Find out more with this week's news…
