Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets'
This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out.
Instagram has launched its Restrict feature to help reduce the impact of negative comments and bullying on the platform as it continues to focus on user wellbeing.
New research reveals that fewer women are now in executive roles in marketing and advertising companies.
Burger King has come under fire by the ASA for a tweet that was deemed to be irresponsible and condoning anti-social behaviour.
Twitter is reportedly testing a new feature to show tweets in real-time in users' feeds.
We've got more info on all of these news stories below in this week's roundup.
Google launches new data control features
Google has…
Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions
Google has sought to fight off claims that it is dominating the digital advertising industry by pointing to other companies in a bid to prove competition, but is this entirely accurate?
YouTube is removing paid ad views from Music Chart videos to focus on organic views only and provide a more honest reflection of artists' popularity.
New research has found that trust in agencies is declining among client-side media and marketing professionals with the increasingly complex media landscape likely being a contributing factor.
Facebook is set to launch an oversight board in 2020, which will review and potentially overrule the platform's decisions on content.
Finally, Instagram is continuing its work toward reducing the negative impacts that social media can…
Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google's expanded advert options
Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could help them find new audiences.
48 out of 50 US states have joined together to launch a probe into Google's advertising dominance in a bid to stamp down on anti-competitor behaviour.
Programmatic advertising revenues in Europe saw a huge 33% increase in 2018, with display and video ads seeing good growth.
Google has expanded existing digital advertising options for more campaign types to allow for great flexibility for advertisers.
Get all the details on these stories with this week's news roundup.
Facebook launches new public figure tools
Facebook has launched new tools aimed at public figures in a bid to help influencers…
UK desktop ad viewability improvements, Google's first-price auction rollout, Facebook's political ad policies changes, YouTube's inappropriate content removal update
This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year - great news for digital advertisers!
In other advertising news, after months of testing, Google is set to start rolling out its new first-price auction rollout, which has reportedly had good results so far.
Facebook is also making changes to ad policies, this time relating to political ads and those that tackle social issues. These changes are aimed to provide greater visibility over political advertising ahead of the 2020 US elections.
Our final big news story is the week is that YouTube has provided an update on its efforts to remove inappropriate content from the platform, with thousands of hate speech videos being…
Facebook's US 'Clear History' rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android
Facebook's 'Clear History' tool has started to be rolled out but it could be delayed in the US due to a court case.
Snapchat is making it easier for users to create AR experiences by adding new features to its Lens Studio AR.
Instagram is testing a new type of messenger app aimed at close friends and featuring automatic updates.
Facebook has banned pro-Trump The Epoch Times from advertising on the platform after it broke advertising rules.
Google Assistant is now able to answer more questions, suggesting that voice search is set to become more popular.
Facebook has finally rolled out 3D photos to a number of Android devices and has expanded the number…
Facebook rolling out 'Clear History' tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter's new video ad bid and Facebook's new movie ad tools
This week has seen Facebook finally announce the rollout of its 'Clear History' tool, which will enable users to have more control over their off-site data. While it is only available in select locations, for now, the tool will soon be available to all Facebook users - but what impact will this have on advertisers?
Twitter has announced that it has blocked a number of accounts that were found to be backed by the Chinese state in the wake of growing tensions between protestors and police in Hong Kong, with Facebook following suit.
YouTube has announced that its chat function will no longer be available from next month, with more focus being put on public comments and YouTube stories.
LinkedIn has released a new…
ASA bans first ads under new gender stereotyping rules, Facebook seeks to eradicate hate speech and misinformation, zero-click searches surpass 50% of total Google searches and online 'brand safety' remains a cause for concern
This week's roundup is a mixed bag full of important developments from across the marketing spectrum.
First up, we'll take a look at the ads which have taken the prized accolade of being the first to fall foul of the UK Advertising Standards Authority's new, and much stricter, rules around gender stereotyping.
Facebook's efforts to clamp down on dangerous, inappropriate and offensive content is also showing little sign of slowing, but recent announcements have done little to reduce the pressure on the firm.
We're also looking at an interesting study for search marketers, as Q2 saw more than 50% of Google searches start and end without a click-through, making it the first-ever quarter in which the majority of Google searches…
Google file for a patent to retrieve images of users on their smartphones, launch Gallery ads in Beta, podcasts now playable in SERPs and the ASA issue another warning to Love Island influencer
What do you need to know to keep up with the ever-changing landscape of online marketing?
In this roundup of the latest news across SEO and social media, we'll be taking a look at the headlines this week that has everyone talking.
Google file for a patent to use a smartphone camera to look at the expression of the user
Yes, you read that correctly - it's a step towards using biometric parameters as a ranking signal...
In the most shocking news that I've read recently, SEO specialist Bill Slawski revealed that after keeping an eye on patent applications from Google, one has now been filed that wants cameras on smartphones to be able to monitor and retrieve images based on…
Pinterest's new shopping features, Twitter's drag and drop function, GDPR issues for Facebook's Like button, Twitter's Q2 growth and Facebook's streaming aspirations.
There have been a few social media updates as platforms release new features and update functionality.
Pinterest has launched two new features that put more focus on online shopping rather than social media and making it easier for e-commerce brands to drive sales through the platform.
Twitter looks to be testing a new drag and drop feature that will make ordering images within a tweet much easier. The platform has also reported strong Q2 growth.
A new ruling could mean that website owners are responsible for the data collected by the Facebook Like button under GDPR rules. Facebook has also reportedly contacted streaming services about making their services available through a new device.
Find out more about these stories with our news round up.
Pinterest…
Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement
Facebook has had a bit of a busy week, with internal research looking at its app's decline going public and the $5 billion US Justice Department fine being confirmed. On top of this, the platform has also agreed to a raft of new data privacy measures with the FTC.
In other news, research has revealed that consumers from all generations prefer an omnichannel experience rather than just a traditional or purely digital approach.
Instagram is reportedly testing a new type of notification list for Stories, which could be a sign that new features are on the horizon.
Pinterest has also launched new features, with its latest ad tools allowing brands to create advertising campaigns on the go via mobile devices for the first time.
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