How you can get more bang for your buck on Google shopping
The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now spent on Google Shopping than Google Search in the USA.
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There are 7 main strategies that you can implement to maximize your success on Google Shopping.
First, segment your campaigns by branded and non- branded search queries. You will find that performance will vary considerably between the two so it's important to change your bids…
Pre-flight checklist for email campaigns
Sending an email campaign can be a nerve-wracking experience for any marketer. There can be questions, doubts, and even a little fear running through your mind before you push send. Do all the links work? Are there typos that were missed? Will readers be engaged and respond to the email? Proofing and editing are a must, of course, but is that enough to ensure you haven’t overlooked anything? Sometimes you spend so much time looking at an email you miss the little details. And with email marketing being an important strategy for any business, it’s crucial that each email sent be the best possible.
To help alleviate this sending fear and also avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. It covers each part of an email, like…
Planning for GDPR Compliance – Are you ready?
The General Data Protection Regulation (GDPR) comes into force on May 25th 2018 and triggers the most significant changes to data protection law in two decades. It is essential for businesses and individuals to be prepared as failure to comply may mean stiff penalties for some breaches.
The team at SmartSurvey (the UK’s leading online survey provider) have put together a new infographic and a GDPR Compliance Checker to help you find out how well prepared you are or if you still have some issues that you need to consider.
GDPR infographic – download
Mo Naser is an industry expert in the field of online survey…
Use our infographic as a visual checklist for planning digital transformation across your entire organisation
Digital transformation is an incredibly complex undertaking, particularly in larger organisations. But given modern consumers' propensity to demand more from brands, it is not optional. Businesses have to become more adaptive and quicker to utilise the latest technology to improve the experience of their customers. If they don't then they'll rapidly find themselves disrupted by more agile competitors since there are so many sophisticated multichannel marketing techniques required today.
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Too often companies recognise these trends but fail to transform successfully. They start a digital transformation process because they feel like they should, but do not integrate it across departments. Worse, they often focus on attempting to use new digital tactics whilst failing to actually develop a cohesive digital strategy.
This leaves a mishmash…
Launching a brand 'Snapchat Takeover'
Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under, so potentially, it's a great way to reach younger consumers as it's offering grows more mature. Top influencers on Snapchat are able to get 300,000-400,000 views on a post on their story.
What is a Snapchat takeover?
A Snapchat takeover allows a brand to reach a large larger audience than would otherwise be possible. It works by a brand letting a popular 'Snapchatter' or other social media influencer/celebrity take over their branded Snapchat for a day or just a few hours. During this time the
During this time, the influencer directs their followers to watch their takeover on the Brand's Snapchat, thus referring a large volume of traffic. It's a novel tactic and has proven effective for the big name brands that have tried it, like McDonalds, Disney…
What are the hottest new design trends emerging this year?
When you take a look backwards at design trends from recent years and compare them with those that are just now emerging, you can get a great feel for the way that user needs grow and change. It is the job of design to meet users where they need it.
Over the past few years, the digital landscape has been filled with Flat Design and responsive, drag-and-drop web templates. The rise of Flat Design was hardly a surprise given that its minimalist appeal is super-easy to replicate and personalize. Flat Design was a simple and adaptable design innovation that really embraced the medium of the screen. In doing so, it created new expectations for the harmony of usability and aesthetics.
But now that we're a few years past the heyday of Flat Design, we're starting to…
7 Web Design Trends You Can't Ignore in 2017
What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.
This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.
It starts with open composition, a style in which elements appear to be leaving the screen, giving visitors the impression that elements still exist somewhere outside the monitor. A trippy and intriguing concept.
Asymmetry might be more up your alley if you like to colour outside the lines every now and then.…
Most companies are doing nothing to re-activate abandoned carts
A 12-month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a staggering £1.7m of abandoned transactions were not followed up.
Over the past few years, online sales have increased in the UK in excess of 10% per year – with this continued increase comes higher competition and the increased need to maximise each opportunity. Despite this, recent reports suggest $4 trillion worldwide would be lost to abandonment alone during 2016.
Optilead surveyed 946 websites in the UK to identify how they react - and determine whether they engage with customers or leave them to become part of the global abandonment issue.
The average abandonment rate across all sectors is 76%. But it's not just the abandonment rate that's of concern – it's the low…
The latest research reveals the current growth of the ecommerce market
Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research conducted with SimilarWeb and JBH Marketing we have identified 3 big trends multichannel retailers are acting on this year: Mobile, Millenials and In-store Beacons.
Although overall growth is continuing, interestingly Black Friday, Cyber Monday and other big days for ecommerce purchases were all down on the year before, despite the fact overall ecommerce sales were up considerably. Consumers are increasingly less impressed by these date specific offers so it' s better to have a strategy which isn't over-reliant on these days. Year-on-year e-retail sales continue to grow with online sales up to 10% in January 2016 according to the Custora Pulse Ecommerce benchmark. That's still a lower growth rate than in previous…
Snapchat and Instagram battle over the future of online video sharing - marketers need to utilise the platform most relevant to their audience.
Marketers aiming to attract a millennial audience need to implement and actively engage with social media messaging apps to reach this active yet time-poor target audience. Millennials are those aged between 18 and 35 who have grown up as digital natives where they access technology at the touch of a button. Their time-poor nature means visual communications and particularly video is the format that can capture their attention quickly and effectively.
Video as a Marketing Tool
Video has become the single most important online format. According to Cisco it is predicted to account for 80% of all global consumer internet traffic in 2019. As a result, marketers have to constantly look at ways at integrating video into their social media marketing mix to keep up with the pace of…
