Why social media customer care is important in retaining loyal customers and positive brand awareness
With all the noise and saturation of businesses and brands online vying for more clients and customers, there is one guaranteed thing that any smart digital marketer can do to stand above the noise to build and keep their network of buyers: social media customer care, or SMCC.
Although most business owners today are familiar with the concepts of digital marketing and customer relations management (CRM), the concept and successful application of SMCC isn’t quite as widespread. In light of ever-increasing volumes of competing brands getting online, the wiser business owners should be shifting their attention to reaching out to their customers when it matters the most, addressing their questions, problems, and concerns.
Social Media Customer Care (SMCC) vs. Customer Relations Management (CRM)
According to the information from this data sheet by UK Website Builder, brands send an…
How successful were brands in their 2017 Black Friday campaigns?
Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. 2017 is no exception. ContactPigeon, a marketing automation platform for 200+ eCommerce brands, recently analyzed over millions of emails and eCommerce transactions for a sneak peek into how Black Friday 2017 has shaped up. The most interesting insights were summed up in an infographic.
Key findings include:
Online sales are record high: +14% revenue increase, compared to same 24-hour period on Black Friday 2016.
More retailers are using email for Black Friday: +11% overall increase in total volume of emails sent on Black Friday 2017, compared with Black Friday 2016.
Email marketing is still strong: Email alone as a channel makes up 23% of sales attribution on Black Friday 2017.
Desktop is (still) the Black Friday king: Despite the growing mobile usage, the majority of…
The best digital marketing tips from 2017 at the 3XE conference
The 3XE Search – Digital Marketing Conference, was one out of a series of three educational conferences focused on different aspects of digital marketing. The event took place at Croke Park, Dublin, home to Gaelic Athletic Association, it provided an eye-catching and functional venue for the conference.
Focusing specifically on Search marketing the day consisted of presentations from leading digital professionals from all over the world, broken up with selected workshops on how to plan and implement your digital marketing campaigns. The 3XE Digital series has grown massively over the last few years and has become a must-attend event for digital marketers.
With a total of 15 presentations covering all elements of Search, the expert advice we picked up was second to none. A key theme throughout the day was the changing way in which consumers use search and the introduction of…
5 steps to using a personalization program to increase online sales
Using the right process and the right tools for personalization is essential in making sure you achieve your conversion rate goals. Our team at Smart Insights has collaborated with the team at Monetate, creators of the Monetate Intelligent Personalization Engine, to create this practical infographic, detailing the key areas of focus for a fully optimized personalization programme.
The 5 personalization techniques
Using a strategic approach to personalization structure is imperative. The infographic recommends 5 personalization steps and a process to follow, for a successful personalization programme that increases online sales:
Selecting goals most appropriate to your funnel stage - Selecting the right measure(s) is vital when looking at what part of the conversion funnel you are wanting to optimize.
Apply testing optimization
Segment for greater lift
Apply 1:1 Machine Learning for individualized experiences
Incorporate optimization, segmentation and 1:1 to achieve your goals
…
69% of customers are 'concerned' with their data on IoT devices
[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries."/]
This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on…
Create an inbound marketing strategy that facilitates lead generation and sales
Marketers who have learned the inbound methodology are already familiar with the complexities that are involved in formulating a holistic inbound marketing strategy. The starters in inbound marketing may know the concept and the components; however it becomes inevitable to get a pathway that leads to smooth execution of the campaign. The list of
The list of questions goes on when you decide to build a marketing plan – what to do, how to prioritize, what will work for your business model and how to implement the proper infrastructure, tools, and technology to facilitate lead generation via inbound. A robust plan could only help in differentiating between an amateur and master campaign.
Only 68% of marketers believe their marketing strategy is effective.
[si_guide_block id="47577" title="Download Business Member Resource – B2B Inbound Marketing Workbook" description="The aim of this workbook is to provide B2B…
How much your cost per click should be for a #1 advert position, according to your industry
A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer.
As you’re probably aware, the keywords you use in your campaign have various costs associated with each click. So when estimating a sensible Adwords budget for your new campaign, without using Google’s Keyword Planner as a rough guide, (emphasis on rough), you may not know where to begin.
In this post we’re going to focus on the Google Search Network as this is often the starting point for businesses when they begin digital advertising. We’re going to look at Google’s estimates for what the average cost per click is for the top 10 online industries in the UK and how you can reduce these costs significantly.
What does…
Do you work in SEO? This infographic maps out the skills you need to develop
SEO combines such a huge range of skills it is tricky to know where to start when looking to enhance your abilities. For those people looking to make a career in SEO, they need to make sure they're covering all bases and not neglecting any areas of their skills. If they focus entirely on outreach, they might lose some of their technical expertise, whilst if they do nothing but look at analytics all day they won't be building links.
If you're looking to move up the career ladder an exec to a manager to a departmental head, then check out this infographic to see what skills you'll need to focus on most at different stages.
If you're interested in developing your digital skills more broadly, did you know we have a free research report on digital marketing…
How B2B marketers can deliver compelling content journeys to keep a buyer's attention
Did you know 775,000,000 customers visited an IKEA store last year?
How can we take the success of IKEA and their journey through home decor and meatballs and apply this to B2B content marketing? Easy - think about everything IKEA do right and apply it in your own unique way!
For instance, consider these key approaches to B2B content marketing from IKEA's layout:
Package related assets together
Let prospects preview content before filling in a form
Provide a one-way logical pathway (this allows more time, and money, spent on your product/service)
Ikea's floor arrows direct you in your shopping journey, B2B marketers need to consider the sequencing flow and whether content (products) are aligned with the buying journey.
And, as a modern marketer, you rely on content to fuel your funnel and generate qualified demand. But what if you could turn…
How mobile devices are serving a wide range of consumer needs
We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of tasks, including the all-important task of making key purchasing decisions.
But how does the use of mobile vary when it comes to fulfilling different needs? And how does the use of mobile vary between countries? It is important marketers understand the answers to these questions, so they can understand how best to reach and connect with their target audience.
This infographic from ComScore can help you understand how consumers are using different mobile technologies to fulfil various needs.
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