Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times

Emails have been in place for around four decades now. It is a remarkably cost-effective way to build long-lasting relationships with customers and drive business growth. Marketers who can adhere to the principles of correct email marketing will surely be able to give more bang for the marketing buck. Here’re the top reasons why emails reign the marketing world as a noteworthy medium.

Emails can be personalized for individual subscribers

Emails can simulate one-on-one conversation with your subscribers and impart a personalized experience to them. You can send real-time emails according to the triggers such as website activity, past purchases, cart abandonment, etc. It facilitates “marketing trinity”, that is, sending the right message (offer) at the right time to the right person. See how ASICS sends an interesting cart abandonment email to…

What skills should each of your employees have? Create the marketing dream team with the right skills, knowledge and employee enthusiasm

We have recently updated our Digital Marketing Job Descriptions and Roles guide to help businesses of all sizes recruit the right talent for their digital team.

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These practical descriptions will help you create a marketing team structure that has all the necessary skills your business needs to make the most out of every opportunity. But, we have also seen a fun infographic created by the Website Group, which explains a marketing dream team in lego characters.We like this, but what do you think? Courtesy of: The…

Ever found yourself stuck in a dilemma while posting images on social media?

A crisp shot posted on Facebook may appear to be of a terrible quality on Twitter, and that’s just two of the many different social channels out there.

While content marketing focuses primarily on the quality of content, the quality of additional assets, such as the feature images and video links should be equally scrutinized. These assets should compliment the textual content, instead of detracting from it. A blurry image may put the user off of your content entirely, as they might question the overall quality of the link.

If you can’t make the effort of presenting your audience with decent quality content, why should they make the effort of consuming it?

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Those in ecommerce industry tend to consider benchmarks, budgets, and trends to streamline their businesses. Unfortunately, they ignore risks

Every year, around this time, Shopygen publish a post on important risks that cannot be ignored by our readers’ businesses and clients. [si_guide_block id="79186" title="Download FREE Resource – 10 ecommerce mistakes" description="Explore the top 10 ecommerce mistakes and how to avoid them. Ecommerce is a fast-moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing"/]

Ecommerce Online Security

From a perspective of tackling cyber fraud, stringent security standards should be implemented. For a broader overview of different types of cyber threats, consider the following list: Phishing Hacking Credit card fraud Data errors Unprotected online services Adoption of techniques such as…

Use these 11 classic techniques to boost email engagement

Is a bottleneck breaking the momentum of your emails? It’s time you rethink your email marketing strategy and create interesting emails that can get you better subscriber engagement. With 149,513 emails being sent each minute, standing out in the inbox is of utmost importance. Below, EmailMonks brings to you simple email marketing mantras that can help you to develop visually impressive emails for your subscribers all over the world. [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/]

1. Use interactivity

According to State of Email Report 2018 by Litmus, interactive email design will be the top email design trend in this year. In addition to GIFs and cinemagraphs, email marketing has now transcended to hamburger menus, accordions, sliders, hot spots and search bar right in the email. 

2. Incorporate parallax…

Embedding a video on your site can increase conversion rates by up to 80%!

Over the past few years, video has steadily become a more important element of digital marketing. With many social media platforms introducing increasingly video-focused algorithms, social video is fast becoming the most visible aspect of social media marketing. Some companies have also been leveraging video in their email marketing, in some cases resulting in a 96% higher click-through rate. If used strategically, video marketing can benefit to your business tremendously. It has been shown to have a fantastic impact on ROI with a proven track record of boosting brand awareness, increasing lead generation and improving conversion rates. This useful infographic from One Productions will guide you through the process of planning your next video marketing campaign. It provides a practical advice on how to calculate your ROI as well as a useful break-down of the video metrics…

Create a perfect landing page that converts viewers into customers

Those in the online business may be aware of the benefits of a well-designed landing page. As a goal conversion tactic, a landing page is an effective marketing tool that can help grab the attention of your target audience, helping you increase the conversion rate of your varied marketing campaigns. Mostly, a landing page is created to; Generate targeted leads. Increase email list subscribers. Boost social media followers. Or to increase the sale of a particular product. From a perspective of increasing conversion, it makes sense to direct traffic to a dedicated landing page that provides a predefined action rather than a general web page on your website. As such, if you want to generate better leads that convert then it is essential that you create a landing page when running a marketing campaign.

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‘Conversions’ is what you aim for as an email marketer. But are you walking the right path in the pursuit of it?

Many email marketers, focus so much on revving up the campaign performance metrics that they fail to see what the subscribers will perceive of their email. Email marketing, today, is about delighting prospects and customers at every point of contact- from onboarding to post-purchase communication. So, here are some basic email marketing best practices that you need to follow to ensure that you don’t get your wires crossed:

Use a valid FROM name and address

Your FROM name and email address is your identity. And most subscribers avoid opening emails from a name or address they don’t recognize. So, make sure you are sending your emails from an address that is not only recognizable but also appropriate for the specific purpose of the campaign. Using your brand name in your FROM name…

Conversion rate optimization (CRO) is the process of converting more of your website visitors into leads for your business

Especially in long B2B buying cycles, the ability to generate more Marketing and Sales Qualifies Leads (MQLs & SQLs) is crucial for long-term success. That said, in recent years, marketers have become preoccupied with driving more traffic to their website, they’ve overlooked the power of CRO. In fact, for every $92 spent acquiring customers, only $1 is spent converting them. B2Bmetric have created an infographic on 16 ways companies can start focusing more on CRO and generating higher conversion rates and more sales online. Thanks to Ben Brown for sharing their advice and opinion in this post. Ben is a B2B marketer, PPC fanatic and Burrito enthusiast at B2Bmetric.…

A visual checklist to the essential features of an ecommerce site to ensure success

Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers. There is already a well-established set of standards regarding the features of an ecommerce site. But a beautiful site with great products won’t ensure the success of your online store. You need to know which features are really important to convert your customers. [si_guide_block id="79186" title="Download FREE Resource – 10 ecommerce mistakes" description="Explore the top 10 ecommerce mistakes and how to avoid them. Ecommerce is a fast-moving environment and we actively keep our mistakes up to date so you’re always making the most of your marketing"/] Typically about 60 - 80% of customers leave ecommerce sites without making a purchase. And only 22% businesses are satisfied with their conversion rates. But by introducing the proper design elements…