More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing
There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email marketing a viable strategy to put your efforts into, especially as the ROI for it is around 3,800%. It also remains an important source of information for B2B companies.
No matter how useful email marketing is for your digital outreach, it still doesn’t warrant unwanted emails. According to a survey by DMA Insights, 53% of consumers say that they receive too many irrelevant emails from companies.
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies…
62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer
The personalization of emails is not just limited to sending emails to your customers addressing them by their first names - it’s so much more than that.
You can use personal information like their date of birth, full name and past purchases to create personalized customer experiences. This can be incredibly beneficial as personalized emails are known to increase conversions and retention rates.
In fact, 62.27% of customers feel happy and excited to respond to a specially tailored message from the retailer. This shows that you need to send tailored notifications to your customers based on their preferences.
Let’s take a look at some examples and the infographic by Post Funnel. This will give you an idea of how to effectively use personalization in…
Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions
With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends for 2018.
This year once again saw record online sales, with Adobe announcing that US consumers spent $7.9bn online on Cyber Monday alone.
Across Croud’s global retail clients, the numbers matched up to this trend, with an average 141% year-on-year uplift in online revenue. In line with this, there was also a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions.
Conversely, average order value (AOV) increased by only 0.5% on average, suggesting that more customers are taking advantage of Black Friday and Cyber Weekend promotions.
Cost-per-clicks down on 2017
Across Croud’s retail clients, shopping costs-per-click unsurprisingly increased week on week over the Black Friday weekend, but, when compared with…
Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail
Consumers are no longer paying attention to billboards when they want to know more about brands. Advertising has moved far away from that. In today’s digital world, everyone is looking for recommendations and reviews on the internet.
This is why influencer marketing is creating such a buzz. Influencers are considered experts in a particular field. Their thoughts and reviews about products are the holy grail. So, it’s only natural that advertisers are lining up to collaborate with influencers.
But what is the return on investment (ROI) that you can expect from influencer marketing? There are lots of factors you need to take into consideration. To give you a better idea about the ROI of influencer marketing, let’s take a look at the numbers.
A study…
Right now, video content is slowly shifting to favor mobile devices by turning vertical
As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share.
The majority of websites are already responsive, which means they adjust to the device they’re displayed in. Right now, video content is slowly shifting to favor mobile devices by turning vertical.
The rise of social videos
Social media marketing is arguably the most effective method of raising awareness for any type of business. In 2019, it’s projected that there will be 2.77 billion people with social network accounts. Basically, you can find almost any type of customer or lead on social media.
The largest social media platforms have seen that vertically-oriented content is not…
One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how strong or how weak of an impact a certain ad will have on audiences.
Before we delve into the power of Facebook as an advertising platform, here are some fast facts and figures from the 2018 Social Media Marketing Industry Report.
72% of marketers use Facebook ads.
34% of survey respondents say Facebook ads allow them to measure their return on investment (ROI).
Marketing teams’ top reasons for advertising on Facebook vary from brand exposure to website traffic and lead generation.
Since Facebook ads are helping many businesses in various aspects of marketing, it might be wise for you to turn to Facebook as a channel…
Between 2015 and now, Google searches for "influencer marketing" have increased by more than 80%
2018 has definitely been the year of the influencer.
In a world where consumers turn a blind eye to traditional marketing content, influencer marketing helps to break the ice.
Organic influencer content helps to get brand messages across to consumers better than ever. Consider product reviews from influencers, for instance. 67% of marketers have found such content to be very effective in influencing the purchase decisions of consumers.
Quite frankly, that impressive number shouldn’t come as a surprise. 60% of consumers have found blog reviews and social media posts useful when shopping in a store. So, it makes sense to invest in influencer marketing and reap its benefits for the growth of…
Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product
Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many companies hold back on developing their landing pages because they assume everyone who visits a landing page are certain to become leads.
Conversion is a long process that consists of many parts: emails, banners, ads, lead magnets, blog posts, infographics -- you know all the things.
You probably have thought out your conversion funnels carefully from top to bottom, and that’s good for you. However, if you slack out on your landing page you’ll risk wasting the effort you’ve spent on building a marketing funnel. Let me explain.
Why are landing pages so important?
As mentioned earlier, landing pages are the focal…
How old are the top ranking pages and what does this mean for your business?
One very common question everyone wants to know is 'how do I get my website ranking on Google?' Marketing agencies are probably used to hearing this question and responding with the same answers that there's not a 100% chance of ranking on Google even if you do everything right.
Ranking first on Google organically may not be as successful as you once thought when you've got 3-4 search ads taking space at the top. So what does it take for higher chances of potentially ranking based on Google?
Only 22% of pages that currently rank in the top 10 were created within 1 year, with the majority of pages being 3 years and older.
These strategies on this infographic by The Website Group are guaranteed to revolutionize your marketing.
Courtesy of: The Website Group…
Boost in-store sales with social media. Infographic illustrating the many ways in which retailers can integrate their social presence with the in-store experience.
The topic of omnichannel marketing seems to be on the lips of most retailers these days. In a time when customers have multiple points of contact with retailers, the expectation is that their experience is seamlessly integrated across any and all channels.
Whether a customer is shopping in-store or scrolling through Instagram, consumers now expect each touchpoint with a brand to be consistent.
The gradual move to omnichannel marketing represents a significant shift in the thinking of retailers. No longer seen as competing opposites, the online world and the brick-and-mortar shop are now seen as complementary pieces of the whole experience. When strategically integrated, all these elements can work together to help the business thrive.
Retailers stand to…
