Do you know why you are disengaging your social media fans?
Social media channels give Marketers the opportunities for reach, to build a community and quality followers; Followers on Twitter, Fans on Facebook or connections on LinkedIn. This is part or our online PR strategy - though how many strategies include monitoring followers who leave?
Fractl and Buzzstream surveyed 900 social media users to find out these answers and the reasons for losing followers.
So what is motivating Social Media users to stop connecting?
The survey found that 21% unfollowed as a result of boring content, due to an overload of posts on Facebook or cluttering feeds. Less can be more...So do consider your maximum frequency by comparing it to others in your sector or run a test where you reduce frequency.
There are …
Guidelines and research on how businesses can create a digital strategy
So, you know the importance of digital marketing is increasing all the time and you’re actively using it, trying to integrate it with your other marketing activities. Where next? How high can you reach? How about aiming high? Your competitors may well be. Can you reach digital nirvana?!
In 2015 we have updated our 7 Steps to Digital Marketing infographic to share the latest research from businesses who contributed to our Digital Marketing 2015 research report.
We hope you find the infographic useful and it helps you a little on your journey to improvement or even enlightenment, one step at a time!
To help you take the first steps, the first part of the infographic links to these articles explaining key techniques to kickstart your digital marketing
SWOT analysis for the digital…
Content marketing planning and effective marketing tactics
In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. No surprise it was content marketing - it was in the previous year too!
So, what is the latest thinking on content marketing? In our new infographic we've partnered with Jane Hunt, along with her team at JBH Marketing to summarise the key issues and give examples of what's working and what isn't.
The infographic blends stats with advice including the 7 content marketing planning tactics that are crucial to your business and where to invest your budget.
Did you know that...
Content marketing drives inbound traffic, proven by successes with Kissmetrics whose blog accounts for 70%…
Every piece of content should be as long as it takes to convey the message, and no longer...
How many times do we ask ourselves or colleagues, is there is any successful evidence to demonstrate how long different types of content should be (taking into account the restrictions of our platforms)? For example, length of our updates across Tweets, Facebook updates, LinkedIn posts, Videos, and slideshares, email marketing subjects ...
Well the folks at Buffer and Sumall have been looking into this and we thought this was an interesting summary to prompt that question - should we be doing this differently?
Highlights: Tweets receive a 17% higher engagement rate if they are no more than 100 characters and the Top YouTube Videos are no longer than 3 minutes.
Of course the right answer is 'it depends' copy needs to be long as its needed, according to your…
A tool for reviewing the options for online customer acquision and monitoring for social media and other sites
You will have noticed that there's a fair amount of choice online for reaching and interacting with your audience, in fact it's overwhelming! You can't be everywhere, so it's important to prioritise which types of sites and partnerships you invest time and money in to try to gain visibility through outreach, partnering and advertising.
2015 update - introducing the Marketing Bullseye
Since we introduced the Radar in 2010 we have evolved it into the infographic shown below. In this update, we introduce the Marketing Bullseye Framework - a great new tool to review customer acquisition from Traction which has a similar purpose - see the end of the post for a description.
To help you review and prioritise, we developed the "Digital Marketing Radar" which gives a prompt on the different types of…
Using the Smart Insights RACE marketing funnel to develop a Digital Strategy
As we enter 2015, the latest stats on use of digital media and technology all point to the growing importance of creating a digital strategy. Did you know that
During 2015 the number of global Internet users will pass 3 billion (Source: ITU)
80% of Internet users now own a smartphone (Source: Global Web Index survey of 32 major markets)
Search remains the main traffic driver for websites (Source: Global Web Index)
The need for businesses to compete to reach and engage their audiences as they use digital devices is clear and well-established.
Yet we know from our Managing Digital Marketing research for 2014 and 2015 that many businesses don't have a digital strategy - only around half of all businesses are using digital media and technology strategically.
Using the RACE system for Digital Strategy development
To help businesses create or refine their digital strategy, Dan…
8 reasons to use dynamic email personalisation and 18 scenarios for using dynamic content
EmailMonks have produced another informative infographic for email marketers looking to improve their use dynamic content.
As you will see in the infographic, dynamic, also known as smart or adaptive content enables email marketers to personalise their messages in an efficient way. Different messages or different offers can be given to different subscribers depending on their profile fields using the same template rather than creating a separate email for each target segment.
It's packed with examples, so you may need to click to expand to see the detail.
Thanks to Email Monks for sharing their Infographic. Email Monks offer fresh email design, template customization and design to HTML…
Who uses Instagram by age, gender and country? [Infographic]
With more than 150 million users and 16 billion photos shared to date, Instagram is going from 'strength-to-strength'. For marketers, there are ongoing new features including the recent ads for the UK market, launched in the US last year, and their first ever app - 'lapsed video' which keeps up with the '#selfielapse phenomenon'.
In this GlobalWebIndex's Infographic, we share some profile demographics across the globe:
20% of Internet users now have an Instagram account.
For more ideas on Instagram Marketing, Expert Members can download our Smarter Instagram Marketing guide by Rhian Simms.
…
Is this the Perfect Marketing Agency exec?
We love this new infographic just posted on The Agency Post. It's simply fun! You could say it prompts ideas of what makes a good, functional, responsive agency that is following the latest digital marketing best practices, but it's just fun really.
As the creator explains:
"Both agencies and clients say they value creativity, expertise in emerging trends, and product and service innovation in an agency. However, the day-to-day of maintaining and collaborating between two teams makes a single email or request seem like the thing standing between your agency and that next review. With this narrow view, an agency metamorphosizes into a Frankenstein-like monster — one that fulfills a client’s every need and want".
This seems to cover all of the current agency buzzwords nicely, from sub-sonic hearing needed for real-time social media listening to the…
Who makes search happen? The latest SEMPO and ClickZ Salary Survey on Search Marketing reveals the answers
This research gives a good summary of how search marketing is managed. Interesting if you're a search specialist or you manage search. The research shows the growth, availability, and day-to-day operations happening in the search marketing industry in the the SEMPO and ClickZ Salary Survey Results.
What are search marketers getting paid? What is the job growth for search? How many search marketers are in agencies? Answers to these questions along with discoveries relating to search marketers’ salaries, job roles and responsibilities, verticals/segments, compensation extras and perks, budgets and more can be found in the 2013 Salary Survey Results.
The survey was conducted to better understand the constantly evolving search marketing industry. The results of the survey provide valuable insights regarding the direction of the industry and what to look for in…
