New research suggests 38.5% more email subscribers view emails than suggested by open rates
An interesting new study on Email open rates has just been released by European Open Source/paid Email Provider Agnitas.
It's well-known in Email marketing circles that open rates are measured through the number of subscribers who download tracking pixel images. So, if images are blocked, or the subscriber reads the email on their mobile, then open-rates are under-reported. Some ESPs take this into account within their tracking. The methodology is summarised by this graphic.
In the survey, twelve individual newsletters with a total of 17.5 million sent emails were assessed over the period from November 2010 until February 2011. The methodology involved reviewing the number of clicks which were received across all emails regardless of whether they were recorded as opened and then extrapolating open rates from this.
This graphic shows that 28% of clicks were received from emails…
Mobile growth predictions to support your mobile marketing strategy
Research value: [rating=5]
Our commentary: I'm sure you noticed the tremendous growth in 2010 of use of smartphones, tablets and the popularity of mobile apps. If you're creating a business case for investment in mobile phones we hope this alert about future predictions of mobile usage will be useful to highlight some data to suppport your arguments.
What's most interesting to us is how the trend to smartphone and tablet usage results in a lot more use of mobile networks. This is highlighted by this graphic.
Another point is that we don't seem to be near saturation. These statistics on mobile growth by region show sustained growth across all markets:
Don't…
A new infographic (we do love them at Smart Insights!) to have in mind for your planning this year. I think that the Facebook registration volumes in 2010 compared to total Facebook registrations is a real eye-opener, as is the 35 hours of video being uploaded to YouTube every minute!
Like you needed another reason to ensure that social and video are two major considerations for your marketing this year ;-)
[caption id="attachment_3935" align="alignright" width="600" caption="Infographic from Focus.com"][/caption]…
An update on Facebook statistics at the start of 2011
Here's an interesting graphic I thought I'd share, though I know we a probably not needing reminder of the beast that is Facebook - and our obsession with it.
The infographic itself is also a simple example of shareable marketing for onlineschools.org at the same time. Cool!
If you ever need to check out the latest statistics on Facebook for a presentation, then there's Facebook's own statistics page. Three we think are important as a sign of marketing tactics as we go into 11 are:
Community - the average Facebook user is connected to 80 community pages, groups and events
Mobile - 200 million active Facebook users who are twice as active as non-mobile users
Widgets - 2 million websites have integrated Facebook, growing at 10,000 day and 250 million people per month engage with Facebook through external websites
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04 Oct 2010
Do you have an app strategy? 5 options for reaching and engaging your audience through mobile applications
I'm currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is where I've got to.
I'd be grateful for your opinions, particularly if you have experience of what works and what doesn't as a specialist consultant on mobile apps or if you are using apps within your business.
The growth in popularity of mobile apps
For me, the growth in popularity of apps for the iPhone has been amazing with Apple announcing in January 2010 that 3 billion apps had been downloaded in the 18 months following the launch of the AppStore. Growth has been maintained through 2010:
[caption id="attachment_3483" align="aligncenter" width="586"] Growth in download from Apple App Store 2010. Source: IphoneDev[/caption]
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Review of consumer and business access and usage levels of digital technology should inform long-term strategy development for Internet marketing. The trends show adoption of new digital technologies that can be used to create a roadmap of when new services like social networking or mobile marketing can be introduced. These statistics sources also suggest changes in consumer behaviour and perceptions of privacy and trust influenced by digital media.
Here we highlight the best free Internet statistics information sources from around the world, mainly from Government sources.
UK digital technology adoption statistics
In the UK, the five primary sources for digital technology adoption and usage by consumers and businesses are:
1. Office of National Statistics The official government source - search for Internet
2. Telecoms sector report from Department of Business, Innovation and Skills
3. Ofcom research on telecommunications adoption Includes broadband, mobile penetration
4. Digital Britain initiative from the Department of Culture, Media…
