This is a great question to ask since it's easy to get lost in the accumulation of Likes and Follows. I'm not sure of how actionable this info-graphic is though it useful to ask the question.
A few observations:
10% less of the youngest demographic in Facebook
Facebook perceived to be the place to 'friend a brand' - this being an indicator of loyalty
Facebook influences buying decision
Yet isn't Twitter a more useful tool for knowledge sharing and so relationship building?
What are your experiences - which of these two networks provides a better means of connection to your audience?
…
What is an average bounce rate
Question: I wondered whether you might be able to point me in the direction of some info on web behaviour?
We've recently been looking at “drop off” rates for some of our online content and seeing if we can compare it with external sites to help gauge whether the behaviours we are seeing could be considered as 'typical'.
The metrics we've been looking at include time spent on a page (0-10, 10-20 seconds etc) and would like to compare to external websites such as BBC, YouTube, etc.
Do you know how it is possible to obtain this data, or any external websites who may have it?
We measure it, but have no external reference as to whether it is good, bad or indifferent.
Nicola
July 2011 update
Google Analytics has just published a compilation of Average bounce rates - see the caveats later in my article about the dangers of comparing…
Hitwise data reveals the importance of Facebook marketing for online retailers
In a recent post Robin Goad of Hitwise reminds that "Facebook is the second most visited website in the UK after Google and is now the second biggest source of traffic to other websites as well. 1 in every 6 page views from UK Internet users goes to a Facebook page, and 20 million hours are spent on the website every day from UK users alone."
So far, so good - we know Facebook is big! There's no question of the importance of social media, content and inbound marketing, with Facebook being an important part of that ecosystem. The Hitwise research data stresses the value of Facebook for multi-channel marketers. According to Hitwise, the same names are dominating - Topshop, ASOS etc - the majority being own or one-brand online retailers.
The context here is…
Including mobile advertising popularity
A short update looking at the variation of online advertising in Europe which I hope will be interesting for marketers working across different markets.
These chars are taken from a new report from IAB Europe on European online advertising.
Online advertising variation
This chart shows significant variation in the popularity of display advertising across Europe:
Mobile advertising popularity
This is the main reason I thought it would be worth sharing this new research - it's the first compilation I've seen of mobile advertising popularity. Despite the hype about mobile Internet usage overtaking desktop usage , mobile is still a small proportion of overall ad spend overall.
It's around 2-5% in most countries, but > 10% in Finland which perhaps gives an indication of future trends.…
Facebook rated the most important marketing channel
With the increasing range of channels available to reach our audiences, it's increasingly difficult to know where to focus investment in marketing communications techniques.
Most marketers will rightly argue that the techniques that works best in their market is what really counts, so researching their audience adoption of new digital channels and running trials for these new marketing channels is most effective to get an idea on what's effective.
But it's also good to have a steer from what others have found before you implement trials, so I have created this post to share research published on what other marketers have found to be the most effective marketing approach.
1 Merchant Circle Small and Medium Business Marketing Survey
This is the recent research that prompted me to write this post, shockingly Facebook is rated more popular than Google - this wasn't the case a year ago! The…
How big is social sharing? Very big!
ShareThis and Starcom MediaVest collaborate to release the first study on social sharing. The study focuses on ShareThis’ database of sharing activity for it's widget in March 2011 and includes a detailed analysis of more than 7 billion sharing signals across all major sharing channels, specifically looking at the sharing patterns of more than 300 million monthly users across the top 1,000 publisher websites of ShareThis. The analysis is based by the proportion of people who share via the different options on the widget.
Sharing is big, no surprise
Social sharing now produces an estimated 10 percent of all Internet traffic and 31 percent of referral traffic to sites from search and social. Search is around twice as big.
Facebook dominates as channel used to share
There are two sets of numbers here, this is because some content is…
New report compares desktop to mobile advertising showing rapid growth, CTR X 2.7, 60% of CPC costs, but lower conversion
Over the last few years (largely thanks to the rise of the Smartphone and texting) mobiles have become a much larger part of everyday living. Their success is in making a lot of tasks easier & providing entertainment / connectivity while on the go.
Predictions of global use of the Mobile Internet such as the one on right all point it to exceeding desktop use by 2015.
But it seems that while businesses have started to "experiment" with mobile marketing there are few who have a clear strategy. Instead, mobile-based marketing tends to be through applications, some recent examples that caught my eye are:
Lynx Stream App
My Starbucks
Tesco Grocery App
New data on mobile search usage in the…
Interesting infographic from Advertising Age in the US. It certainly appears that Facebook is the place to engage with married mums! What gems can you spot?
[caption id="attachment_5287" align="alignleft" width="600" caption="Social Media Demographics from Advertising Age"][/caption]…
New research shows why Number One in Search matters and suggests how we should report search effectiveness
Naturally Number One is the position all businesses want for their keywords. But, it's not so easy to achieve in practice: anyone managing a website will understand the joys & heartaches of trying to get this ranking in Google.
I wanted to flag up this data since it quantifies how important the Number One position is and has implications for how you should be setting targets and reporting on SEO for key generic head terms and long tail terms too. I've also linked to a spreadsheet to help you apply this.
This new research is also timely since it's some time since good quality data on the clicks / importance of ranking position has been released. Can you remember when AOL accidentally published their data in 2006.
The ranking…
How popular is Bing and how do its SEO ranking factors differ from Google?
We are only 4 months into 2011, but I don't think Microsoft and specifically the Bing team could have asked for a better start to the year!
Conversations about the search engine only seem to be heading in one direction, the same direction as the number of people using their service - up.
In a previous post this year I discussed how searches on Bing were increasing, well this trend has not changed. In recent posts on Mashable, bloggers are showing how, if current trends continue, Bing could well overtake Google in the US.
Summary of the current Bing trends
Bing accounted for 30% of all searches in the US during March 2011
In September 2010, Bing accounted 24% of searches
If the same trend continues it would mean by…
