New infographic showing the top 12 countries worldwide
We all know the importance of Facebook to our own lives and in our country, but what about international usage?
We found there were some surprises in this data that Michele Caivano, the creator of this infographic, alerted us to. Did you realise the importance of Facebook in Indonesia and Latin America or how the male/female popularity varies?
Source: http://www.fortunecat.it using Facebook Advertising figures…
Improving the accuracy of web analytics for social media tracking
There is a big elephant in the web analytics room... We are less likely to accurately track visits referred from social networks than we are visits from more traditional sources. ‘Less’ likely because the rise of those sources of traffic has coincided with (or helped cause) the rise in use of mobile apps or desktop clients at the expense of traditional web browsers.
So the visits you see as being reported as referred from one of the social networks are only the tip of the iceberg.
You’re almost certainly getting a better return on your social marketing that you think. It’s just not showing up where you’re looking for it. As we near the end of 2011 many are asking:
“If social is so ‘big’ why can’t I see those visits in my site’s analytics?”
If your calculations of the return on your efforts in…
Latest statistics reveal the importance of the primary inbox
We talk a lot about getting delivered into THE inbox. But the days of "one person one inbox" are long gone.
If you make it into my Gmail account, you join the 2,432 unopened mails filtered automatically into the bulk folder:
If you make it into my work account, however, it has only one other unopened email competing for attention:
Gulp.
So is the real challenge with email response about getting delivered to the right inbox?
Fact is, multiple email accounts are the norm. An April 2011 UK consumer survey revealed 65% using more than one email account.
There are several questions we need to ask here to get better email engagement:
Does it really matter which email address you get?
If it does, how do you make sure you get the right one?
Does it make sense to block certain…
Value/Importance: [rating=4]
Recommended link: Yahoo mobile modes research
I found this research interesting since it set out to understand how users interact with devices on their mobile. We all know from our personal use of mobiles that, if we have a smartphone, we’ll prefer apps for some tasks and browsers for others. This research gives a nice clear statement on what these mobile tasks are:
(more…)…
The latest conversion, mobile and referrals benchmarks
Value/Importance: [rating=4]
Recommended link: IBM Coremetrics 2011 Benchmarks
We’ve featured the Coremetrics benchmarks in our average conversion rate roundup for some time. Today, it’s much more useful than what’s provided by Google since it looks at conversion rates and referrers together. It’s based on Coremetric’s (now IBM) clients who tend to be larger organisations, so can be used for larger organisations to benchmark against and give smaller companies and idea of the conversion rates you can achieve if you’re a large trusted brand.
In the past, we’ve featured UK and US data, but the latest data is just for the US - it’s around the Black Friday - Thanksgiving - Cybermonday weekend. Thanks to my friend Geno Prussakov to alerting us to it - Geno’s post features some of the time-related sales volumes.
Here are the three…
Mobile email marketing popularity statistics
New in-depth mobile device usage statistics - October 2011
Comscore have released an intriguingly titled report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. This adds to data presented below from earlier on mobile usage of email.
Although the report title references the US, there's also data from elsewhere in the World too. In fact this is one of the main insights from the report. This is an in-depth report which is worth downloading if you're working on a mobile marketing strategy. These were the 3 main highlights for me:
1. The importance of mobile (and tablet) access to email and web will vary dramatically by country.
I included this chart since as well as showing the country differences, it also shows the breakdown between mobile and tablet which is the majority of the darker "non-computer device traffic" shown here. Tablet…
It seems infographics are popular, but they have a flaw - they're instantly out-of-date. Well not any more. Thanks to HTML5, if your data sources are updated, the infographic can stay up-to-date too!
This is a great initiative by Online Schools which also uses HTML5 to add interactivity - check it out - it's one of the best examples of the power of HTML5 we've seen:
Created by: OnlineSchools.org (link removed by request)
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Examples of testing the best time of day for email broacast
Last week we looked at the ideas on the best day of the week to send an email for different audiences.
This week I review a related issue, asking: "is there a best time of the day to send an email?" Again, the answer is "yes, definitely", but it depends, so you have to test it. It depends on audience, but I hope these 3 examples show it's worth testing.
Update - September 2011
I spotted a nice, simple infographic to support the stats later in this post. It can help you review the factors that may affect consumer attention during the day. These considerations also apply in B2B and the attention available during the office day - for example we find our newsletter works best around 8-9AM as can tweets/shares - also around lunchtime - although that's called the "Abyss"…
How are you measuring the success of social media? This question remains contentious to say the least. This infographic shares some insight into just how the "R" in ROI can be interpreted. We hope it helps!
We also have a post from earlier in year on the goals and challenges of social media marketing which may also help you in defining the best way to group objectives for social media.
If you haven't seen this Altimeter report, then take a look, it's the best free in-depth report on creating a framework for developing a social media ROI measurement system.
A Framework for Social Analytics …
The anatomy of a fan
A genuinely useful infographic from Moontoast (they create e-commerce software for Facebook pages). This graphic reminds us on the how to market to those different levels of engaged users - all fans are not the same!
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