Does the age of the employees affect the culture of the company?
The average age of the engineers that built the most powerful rocket ever built in human history, which landed a man on the moon, had an average age of 28. Now the average age of a NASA engineer is 47. I don't want to sound ageist, but it's been a good long while since anyone's been on the moon.
So does the average age of a company's employees say anything about its dynamism? Well, maybe I'm a little biased because I'm still a little wet behind the ears, but I think it might just have something to do with it. The chart below shows innovative companies like Facebook, LinkedIn, Salesforce and Google all having considerable younger median ages than the likes of IBM and Oracle. Don't get me wrong, the latter two are great companies, and probably have a fair…
Showing the variation in the decision process within different international markets
Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to double in the next 5 years – from the 6% to 12% in 2020, before tripling in 2025 to 18%. It's easy to see that the world of digital is currently, and will continue to impact the luxury goods market.
McKinsey discussed the impact of Digital on the Luxury goods market and unearthed some interesting data about how the buying process differs between different countries. When intending to make a luxury purchase, we automatically default to thinking about pre-selected brands, of which 75% of the purchases will come from. Once deciding upon the brands, customers will have multiple touchpoints, or interactions, with brands before making the final decision to purchase.
On…
New research shows the growing importance of social media in influencing purchase in younger demographics
Global Web Index, asked Internet users between the ages of 16 and 64 to compare their use of search engines and social media when selecting products:
"Which of the following online sources do you mainly use when you are actively looking for more information about brands, products or services?"
According to this research, search is still the go-to place, particularly amongst older audiences. However, the gap is closing for those aged between 16 and 34, since over one third of the respondents indicated they research products over social media.
As expected, as the age of respondents increases, the usage of social media for research decreases. Users between the ages of 35 and 44 lean more heavily on search, with only 29% of respondents saying they research brands,…
What is the industry standard click-through rate (CTR) in AdWords for your company?
When you're running an Ad Campaign from scratch, or even if you've been running one for a couple of years, it can be tough to know how you're comparing to your competition. Wordstream recently used their huge dataset to show the average click through rate, across 16 industries (Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality).
The search results confirm an age old saying - "Sex Sells", Dating and Personals leading the way with an average click-through rate of 3.4%; over 1.5% higher than the average CTR across all industries. Understandably, it's easier to write emotional copy, capturing the imagination of a lovesick audience.
Other noticeable CTR's include the Financial industry (2.65%) who…
Those interested in targeting millennials should look to Instagram, Snapchat and the ubiquitous Facebook
When you're debating which networks to give the majority of time and investment, the most important thing to know is will your audience be there. Too often marketers are misled by stats about how many people use a given social network, and so rush into using it, only to find little success because the user base is not made up of their potential customers.
That's why we're sharing this chart, which shows the difference between the reach of the social networks for those over and under 35. It's interesting to see how much more popular Instagram is, and the biggest difference between age groups is Snapchat, where over 5 times more 18-34 years olds use it than those above 35.
Source: ComScore
Date Released: April…
Internet Explorer has finally been dethroned from atop the Web Browser perch
Microsoft's clunky and outdated web browser has been on a gradual decline since 2008 and has eventually been overtaken by Google Chrome as the most world's most widely used Web Browser. The data from NetMarketShare, powered by TrueStats also points to a slight fall in market share for Firefox.
Since the introduction of Google Chrome in 2008, there has been a steady shift in the status quo, where Internet Explorer had ruled for so many years unchallenged. With the introduction of Microsoft's newest web browser - Edge, coupled with Google Chromes superior performance, Internet Explorer's time looks to be coming to a slow end.
Chrome now accounts for 41.66% of the market share, 0.31% more than IE, however, the rate of the decline suggests the gap will widen very quickly.
Chrome's…
What do C-suite level managers think drives their growth?
In our new Chart of the Day feature, we will share insights to inform your approach to digital marketing. This will include the latest benchmarks of results from digital marketing like conversion or clickthrough rates; consumer and business adoption of digital media and, as in this case, responses from businesses to manage digital transformation
In this survey by Forbes Insights, 255 company executives, 65% of which were from the C-suite level were asked about which digital technologies were working best at attracting new customers for their businesses in 2016. Their response shows that social media, Marketing Automation and Digital Advertising all performed well. It is interesting how large the differences are between regions. For example, European execs found digital advertising far less effective than execs in other areas. This is perhaps because ad blocking rates are far high in France and Germany than they…
