Chart of the day: 1 in 2 are shopping online via mobile
Global Web Index' latest research confirmed that online shopping has now become a mobile-first activity. This change indicates the changing behaviors towards online shopping as more users turn to mobile.
According to Global Web Index mobile will 'pave the way for location-based retail, AR shopping experiences, social commerce, and mobile payments to take on a more prominent role in the consumer’s path to purchase'.
Source: Global Web Index
Sample Size: 72, 529 internet users aged 16-64
Recommended Resources: Mobile Marketing Strategy Guide
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Chart of the Day: Do you know how to convert your audience into buying customers this Cyber Monday?
It seems that Cyber Monday is only thought of as the 'little sister' of Black Friday, but last year Cyber Monday brought in $3.45 billion in sales.
So, how can you influence your audience to buy your products? What is it they're looking for? Sometimes offering a % off discount on products and services simply isn't enough because they can wait until discounted sales happen again for Summer, New Year or even Christmas campaigns.
Research by Global Web Index shows the features that would increase the likelihood of a consumer buying a product online.
When shopping online, which of these features would most increase your likelihood of buying a product?
79% of respondents stated that free delivery would be their main influence. Often we find ourselves buying products in online sales, but the delivery charges are almost as much…
Chart of the Day: However, email attention spans are increasing
Concentrate, my little email geeks
First of all, let's give goldfish a bit of credit. It has been proved that Goldfish do not have a 9-second attention span, it's a complete myth. And yes, they do in fact have a larger attention span than humans. Slightly Awkward.
We are all guilty of it. We have so many distractions in this digital world. In fact, even while writing this, I have got distracted twice already. I'm currently listening to "white noise meditation" music and currently very focused... ooh something shiny!
What about email?
You will be pleased to learn that email is an entirely different kettle of fish (so to speak). The average time spent reading an email has increased to nearly 7% in the past 6 years. In 2016 the average time spent reading…
Chart of the day: Pound for pound, TV advertising provides the biggest return
According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms of advertising.
TV ads created 71% of advertising generated profits, whilst online display only created 1%. The average ad-generated profit created by TV ads was £4.20.
In the age of digital, TV advertising still dominates return on investment, but it's also providing a far higher return than radio and out of home ads too.
TV ads provide the biggest return, providing a safe option for advertisers, however, it's also the most expensive form of advertising, even if a dip in advertising revenues has led to networks charging slightly less for advertising.
Recent research by Nielsen has also found that half of US-TV…
Chart of the Day: What is digital strategy?How many in business simply see digital as equalling IT?
Helping businesses create and implement digital marketing strategies is one of our main aims at Smart Insights. While it's straightforward for us as marketers to define digital marketing strategy in terms of different digital communications to support goals of increasing online leads and sales, defining digital strategy is more difficult. The reason is that for many business managers 'digital' is still often simply taken to mean 'technology' or IT.
I was reminded of this limited understanding of 'digital' in the wider business when reviewing this PwC report on organizational Digital IQ, now in its 10th year. In this report survey, respondents are IT managers, CIOs and general business managers. This visual shows how businesses struggle to define 'digital' in a consistent way. When asked to select from one definition of digital, these were the…
Chart of the Day: Importance of video in digital marketing
As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth.
Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story.
Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with your consumers and prospects.
“The State of Video Marketing 2017” study reported that for the fourth consecutive year, over 90% of participants have said that video is becoming more and more important as a form of marketing content.
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Chart of the Day: Retail searches will surpass 60% mobile this year
A recent report by Marler Haley shows sale and Black Friday statistics for search trends in the UK, detailing the rise in mobile searches and the implications for retailers – both B2C and B2B.
For peak UK retail related searches in November and December 2017, the use of mobile to conduct these searches will surpass 60%, showing how important a mobile-first strategy is for retailers.
However, the study also suggests that a mobile-first approach isn’t as vital for B2B retailers, where mobile search trends vary between 10-30% and show a much slower growth.
Mobile-first for B2C
The findings, published by Marler Haley suggest that UK mobile search trends for consumer-related searches ‘sale’ and ‘Black Friday’ will surpass 60% by the end of the…
Chart of the Day: Hot email marketing skills
Email marketing - the job where you can wear many hats (even the weirdest ones)
I don't need to tell you, my little email geeks, that email marketing is a very diverse role. No one ever starts out to be an email marketer, they are from many different backgrounds or skills. For example, I was a developer first and then my situation changed and ultimately fell in love with email marketing.
The hot skill for 2018
We all have a more dominant skill and with each year the demand for those skills change. In my chart this week, we have three big changes between 2015 and 2017.
The more dominant skill is Marketing at 49.2%, which has grown in demand since 2015. Next is Development, which has the largest increase to 26.2%. The third has had…
Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily
Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were asked a range of questions about how often they blog, the types of media they use, blog promotion and whether blogs are delivering results for them.
As in the B2B world (and even in B2C) blogging is such a commonly used technique, which often gets a lot of time from marketers, but does it work? The results are positive.
Bloggers are blogging less often, most bloggers publish weekly rather than daily, but bloggers are spending more time than ever writing blog posts. The message "quality over quality" certainly seems to be true. Bloggers are not publishing loads of content for the sake of it, there is a clear focus on quality. Better, longer…
Chart of the Day: Which personalization techniques are most popular?
There are now many website personalization services available (our listing identifies 28), but how popular are they? This new research is useful to businesses considering adopting website personalization since it explores how many businesses are using different types of personalization.
The benefits of personalization are compelling, regardless of the type of business. Once set up, it can automatically deliver an improved customer experience and increase conversion by recommending relevant products and customers to nudge visitors along the customer journey. Such recommendations services are well-known and widely deployed in ecommerce, especially retail, but there are options to use them in other sectors like travel and financial services. Our article identifies 4 categories including B2B, where personalization services can recommend the 'next-best content' to nurture prospects.
How Widely Adopted Are Different Personalization Techniques?
Across all companies surveyed, more companies are using personalization for email marketing (72%)…
