Chart of the Day: How far towards GDPR compliance are you? Part 1 of 2
Death, taxes and GDPR
I like to think that if Benjamin Frankin was alive today, he would agree that there are now three certainties in life. The General Data Protection Regulation (GDPR) comes into force in all 28 countries in Europe on 25th May 2018.
But seriously, folks ...
... how compliant are you really? Are you leaving it until the last minute or are you already sorted? Recent research by the IAPP and TrustArc, surveyed nearly 500 privacy professionals in the US and EU have discovered some worrying statistics. 84% of U.S. firms say they’ll be compliant by 25th May, while more than one in four EU organizations don’t have confidence they’ll be fully compliant. This is very alarming. Next week I will be looking at what…
Chart of the day: Most shared Facebook content 2017
Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and therefore, should be pushed across their social channels.
Recently, BuzzSumo analyzed two billion articles and posts that were published on Facebook in 2017, and established the top content over the year. Although these viral posts can hardly ever be replicated, such analyses provide insights into viral content creation, through gaining as much positive attention, as quickly as possible, while also engaging with your audience.
In the analysis, experts at BuzzSumo found out most of the top posts that went viral were videos, with the exception of only 3 out of 20 top post. The most popular topics in video were:
Practical hacks
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Chart of the day: Most marketers are not using Bandit, a CRO testing method.
Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used.
What are the differences between each method?
A/B testing involves testing two versions of a page. There is a challenger and a control (usually the original page if you’re testing a different version against an existing page). Visitors are randomly assigned a version. Tests usually continue until a page (or version) is statistically (and significantly) better than the other.
Multivariate testing (MVT) is very similar to A/B testing but involves testing more than two versions
Bandit is similar to MVT except, increased traffic is sent to the most successful option, rather than sending equal numbers of visitors to each version. This allows you…
Chart of the Day: Smart digital home assistants are the fastest-growing consumer tech with shipments to surpass 50 million in 2018
With many individuals and families starting 2018 with a new personal digital home assistant in their lives, this research highlights the likely future popularity of these new devices:
The research shows that in 2017, the Amazon Echo devices were the most popular, but with Google Home devices already accounting for around a quarter of sales; an impressive start since they weren't available throughout the year.
The prediction considers all the available options from the more established Amazon Echo variants, Google Home assistants, plus Apple's anticipated Home Pod and the Microsoft phone. Although the report is titled 'smart speakers' this is a bit of misnomer since Amazon recently released the Amazon Echo Show which still has speakers true, but is an Echo with…
Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties
In a recent report by Ofcom, 'The international communications market 2017', global comparisons of social media reach has been revealed. The use of social media in marketing is vastly popular because of the potential reach of worldwide customers, and although it's become a 'pay-to-play' arena for most businesses, there is still potential for organic reach if used correctly and strategically.
With the vast range of social media platforms readily available for marketers and advertisers to promote their products and services, one of the hardest challenges is determining which platform is best. However, not only do you need to know which platform your target audience is using, but which device they using and what geographical demo-graph is most popular to get a holistic view of where you need to target. All this customer research is vital to achieving…
Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month.
It's worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests per month.
It's no doubt testing is hugely important to marketers, I don't see to sell anyone the benefit of AB testing or Multivariate testing, but for those who'd like to know the difference, I've summarised below.
I've taken the following definitions from Dr David Travis who is a UX consultant, has produced a very popular UX course on Udemy and has a Psychology PhD. The definitions are from his Udemy course.
AB testing - a comparison of two designs, tested with live users and a large number of users. You can run tests until you have a "winner" for example, one which outperforms the other one statistically
Multivariate testing - where there…
Chart of the day: Data management and marketing technology are the most difficult digital marketing tactics to execute, according to marketers
Data management and Martech require skills, resource and training. With GDPR heading with speed towards marketers, data management is increasingly important. Marketers also realize the potential of what it can bring to their marketing plans. Benefits of increased personalization and marketing automation are becoming clearer. We know a lack of digital skills is also a problem though.
Search and social ads were the least difficult digital marketing tactics, email and social media marketing are also much more mastered by marketers than Data management, marketing technology and content marketing. SEO is in the middle as expected, as it takes a lot of work, time and patience - but many are seeing the benefits of it and have SEO strategies which are…
Chart of the Day: These are the 17 most important Google ranking factors + the periodic table of SEO success factors
Yes, 'in the world' might have been a bit of an exaggeration, but do you know what is the most important ranking factor for Google right now? It's long been speculated with extensive ranking factors research, but do we SEOers really know? It's vital to note that this research is based on correlation and not causation and that all aspects of on-page and technical SEO need to done to improve chances of ranking on SERPs.
Direct visits and engagement metrics
According to SEMRush's research 'Ranking Factors 2.0' direct website visits are the most important ranking factor.
Time on site, pages per session and bounce rate are also highly rated as important. Taking these into consideration, it is not surprising these are…
Chart of the Day: An international benchmark of the adoption of digital media and technology by consumers in different countries
We're fortunate to have regular quality research on how consumers use digital media from the UK government Office of Communications, OfCom. I have been following their research for several years now since they provide some of the best quality benchmarks with at least one thousand people. Each August OfCom publish a report on the UK consumers use of telecoms including digital media (download the 2017 Communications Market report).
This latest report, released today, features an international benchmark which helps compare the 'digital readiness' of different countries based on their consumer's use of telecoms. Here is the summary which shows which are the leaders in each of the seven countries featured in terms of different measures of digital technology adoption.
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Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018
Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included the most in digital marketing strategies in 2018.
Least used will be data management as well as paid search and social ads.
The research suggests there will be a shift from the previously popular use of paid search and social media advertising, to increased use of marketing technology, content marketing and organic social media. We already know content is king, as in a previous chart of the day we reported that research reports used for content marketing are the most successful for generating a return on investment.
SEO is still and I predict, always will be very important. It might never be top of…
