I announced the publication of the 4th edition of my Ebusiness and Ecommerce management book via Twitter recently and a couple of people asked me what was new. Fair question! So, here from the preface is a chapter-by-chapter summary list.
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If you're not familiar with the book, I have also included this figure which provides a framework for managing resources needed for sell-side E-commerce in a large organisation. It gives an idea of most the ebusiness management issues that I tackle in the book.
OK, so on to the changes. The chapter structure of previous editions has been retained, but many other changes have been incorporated based on lecturer and student feedback.
There are two main new features. First, new case studies in boxes "Real-world E-business experiences - The E-consultancy interview" are introduced at the start of most chapters. These are interviews with…
A review of "Successful Email marketing strategies" book
By Arthur Middleton Hughes and Arthur Sweetser
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Despite all the interest in social media marketing in 2009, the direct contact and targeting available through email marketing means that email remains one of the most potent digital communications methods for encouraging repeat site visits and sales.
When my review copy arrived, I was pleased to see a new book on Email with "strategy" in the title since in my training workshops and consulting I find that Email communications strategy is one of the biggest issues that many organisations are grappling with.
I was also pleased to see that the book authors were two experienced direct marketers familiar with the database marketing aproaches which have been used so effectively for marketing with direct mail. Some of you may know Arthur Hughes from his previous books such as "Strategic Database Marketing" or from his …
Website design optimisation and testing books
Since I wrote my first book on web marketing 10 years ago, success in online marketing has required an ever more detailed approach as the discpline matures.
Specialist books on search engine optimization have been established for many years, but in 2008 we saw several new books on landing page optimisation to improve web design and messaging of which these are the two "must-haves" IMO.
I recommend Bryan Eisenberg's book if you work for a small-medium business and are planning on using Google Analytics for testing your sites.
I recommend Tim Ash's book if you work for a larger business and want to audit your existing testing approach or are starting to plan a website testing programme.
Before we get to the two main reviews, I also recommend:
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particularly if you are personally involved with configuration, or want to know how to use…
