Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple
Viral marketing has grown in popularity for consumers seeking entertainment and content creators finding new ways to reach their customers.
Chances are that every CEO out there would like to have a viral marketing campaign for their company. Why? Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there. The focus here is on great content.
What is viral marketing?
Viral marketing - or word of mouth marketing, as it was known before the technology era - has been existing for decades, but only during the past few years, since the appearance of social media networks,…
Strategic financial planning marketing is in flux. As more customers make financial decisions online, the digital competition is harder than ever
Digital Transformation in financial services marketing has completely changed how businesses and consumers connect, bringing you closer to your customers than ever before. In the case of financial planning marketing, getting these relationships just right, at every stage of their journey, is crucial for digital marketers.
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Digital Transformation in the financial planning industry
Marketing to reach and convert financial services customers requires a defined value proposition, communicated clearly, and with the digital infrastructure to back it up. In the wake of COVID-19, many finance companies are implementing next-gen technology to overcome rising costs and rapidity pressures.
As a result, marketers are working amidst the ramping up of technology innovation, increased tech productivity, and modernization of platforms. Marketing leaders must take the position of the customer in these times of…
What is e-commerce marketing and how is it different from other digital marketing? Discover opportunities for strategic optimization in an industry which has seen year on year growth like no other
2020 was the year of e-commerce. You don't need me to tell you that. Over the last decade, our marketing technological ability and sophistication have gradually improved, enabling increased e-commerce engagement and traction, as more businesses have begun selling online.
However, it's the rapid change in social behavior during the global pandemic that is responsible for the peaks we've seen this year - such as e-commerce accounting for 16% of total sales in the US in Q2 2020.
Identify, anticipate and satisfy customer requirements profitably, online
So, your customer wants to buy from you online? Great. But how is…
Pharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded
Across the world, many people relate the word "blockchain" with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including pharma blockchain.
In simple language, pharma blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded. According to Deloitte, blockchain is a shared and unchallengeable record of peer-to-peer transaction blocks that are stored in a digital ledger.
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As there is no central authority in the system, all the records and transactions are being stored and shared across all network participants. In addition to this, Blockchain uses the data structure in order to ease the way we make transactions.
Apart from the healthcare industry, blockchain technology helps many other industries, including e-commerce, education and manufacturing, allowing companies to keep a permanent…
The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. It's time to leverage digital marketing for your medical practice
Expanding the reach of your medical practice marketing online is a no-brainer. Just about every modern company now follows a tried-and-tested digital marketing strategy built around ads, analytics, social media and more. Having said that, different approaches are required depending on a slew of factors including industry, budget, location, audience demographics and personnel.
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In this blog post, I want to focus on just one type of consumer-facing business – a medical practice – and share some of my top tips for maximizing your digital marketing. After all, the number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise.
Embracing these medical practice marketing…
How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever?
Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you three times more leads at a 62% lower cost than traditional marketing. Coming into 2021, knowing that we face a difficult economic recession, now it's more important than ever to leverage content marketing to improve your ROI.
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But there's a little problem: how do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever?
Frankly, the first task you need to perform is to create a content marketing plan. With a good plan in place, you can take the first step to achieve content marketing success next year.
Unsurprisingly, CoSchedule found that marketers who proactively plan their projects or campaigns are …
Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post
When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social media platform has certain traits that make it unique. If you want to become a top-performing Facebook post creator, use a tested Facebook winning approach when writing these posts. The same approach applies to Twitter, Instagram, all social media platforms.
According to a social media content study that looked at more than 100 million posts by Socialinsider and Planable, writing the best content depends on the specific traits of the platform.
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While it may be quite easy to post the same content on all of these three platforms - and expect it to perform, especially if you're short on…
What are the essential parts of a digital transformation plan?
A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working.
The purpose of a digital transformation plan is to define how to compete more effectively with digital marketing. The scope of a digital marketing plan is typically annual, but a digital transformation plan will typically be longer since this involves creating long-term digital roadmaps.
Since creating awareness and achieving conversion still commonly involve offline channels such as a call-centre or in-store, digital marketing plans need to define integration between channels using techniques like customer journey mapping.
Your omnichannel digital transformation plan
Digital or online marketing is any form of marketing that involves using online channels for goals of acquisition and retention. It also includes digital technology and the use of data to target audiences more precisely with personalized messages.
Understand…
Any retail brand with a digital presence should use this three-step ASIN targeting process to develop an Amazon advertising strategy
In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has its own system: the Amazon Standard Identification Number (ASIN).
And with Black Friday and Cyber Monday just around the corner, which half of Amazon sellers classify as 'crucial to their bottom lines', now's the time to make sure you're exploiting every targeting feature out there.
Product detail pages (or ASIN pages) are prime real estate for advertisers. Placing an ad directly on the product page of your competitor is a great way to steal market share and increase your sales.
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Practical AMB guidance for putting together your account-based marketing target list to get results, fast
Account-based marketing starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing for so many marketers, building the right focus list is often not as easy as it first sounds.
I’ve found with so many clients, they end up getting steamrolled by the ‘Who should we target’ question.
When you keep hearing the same query time after time, you realize there’s clearly an education piece that’s needed. So here we are!
It’s worth pointing out at this stage that this guidance is based on best practices gathered from being involved in a number of account-based marketing deployments. There are no hard and fast rules to any of this, so feel free to tweak depending on the individual circumstances of your business. Anyway, now we’ve got that out…
