Customers are not only looking for a great product or service but also the most convenient and appealing way to get it - ie, mobile apps.
So, there’s no uber to take you to your destination; no Google Maps to help you find the way; no Zomato to satiate your cravings, or no Amazon app to order that item in your wishlist.
How does that sound? Scary?
It is.
That is the magnitude by which mobile apps have consumed our lives.
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In recent times, we became dependant on our apps for pretty much everything.
But why did the transition happen? If most of the things that a mobile app does, can happen via a website too, then why have apps taken the front seat?
The answer is simple - convenience.
[caption id="attachment_149453" align="aligncenter" width="640"] [Image Source][/caption]According to Walker study, it is…
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on
Whatever type of business you have, as long as you have an online presence, you need to carefully track your analytics. When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on. This will help you understand what marketing strategies are actually working, what makes people want to buy from you, as well as how to improve your sales, acquire more customers and cut down on customer acquisition costs.
But while there are numerous similarities between e-commerce analytics and the analytics used by other types of businesses, e-commerce companies have their own particularities and needs – in other words, you need to monitor more metrics in order to grow your online business.
In this blog post, I’m going to share some of…
The first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are
“Ergh, urm I - er, I’m not sure”.
That was me back in 2008 when I started my career in marketing and was introduced - unexpectedly - to my MD. I wasn’t expecting to bump into them, and at that moment when I was asked who I was and what I planned to do in my new role - a simple question - I lost the ability to speak.
Why hadn’t I prepared an elevator pitch for this very reason?
What a great first impression from the marketer who’d said in the interview she had the ability to communicate effectively and, as such, would be the right candidate to help craft the voice of the business.
After this, I swore I’d always prepare for whatever…
The benefits of using Augmented Reality technology for better customer engagement
All of us remember the famous Pokemon Go game and its insane popularity - but can marketers use the same technology to attract users and make them buy more?
Apparently, the answer is yes. AR has proven to be a true gem for marketers as it significantly boosts customer engagement and the level of interest for a product.
Research by Deloitte states that most of the mid-market companies already experiment with AR to improve user experience and the global AR market is expected to reach about $75 billion by 2023.
[caption id="attachment_149371" align="aligncenter" width="640"] [Image Source][/caption]If used right, AR technology can significantly increase the recognition of your brand among the users and engage them in a…
How do you make sure that your website’s user experience is on par with your visitors’ expectations?
There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website is only the first step; from that point on, you need to provide a good enough user experience to make your visitors want to hang around for longer and even more so, convert.
But how do you make sure that your website’s user experience is on par with your visitors’ expectations?
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In this blog post, I’m going…
Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind
Lee Atwater is attributed as saying, 'perception is reality.' This is never truer that in the world of marketing in general, and Offer pages in particular.
By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind. The better you can do this, the higher your Average Order Value (AOV) will be - and higher AOVs translate into a higher revenue per visitor (RPV). Best of all, doing this requires only a bit of extra time and cost.
Pricing by stage of customer journey
If you’ve been doing digital marketing for some time, you know the buying stages by heart: Awareness, Consideration, Decision, Action. While your prospects don’t always…
Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing
There are countless resources on the science behind conducting split tests. However, the problem most marketers face doesn’t seem to be with knowing how to run a split test. It seems to be with split testing the right variables. It is easy to exhaust your testing budget by focusing on the wrong elements.
Here are some of the elements that will have the biggest impact on your campaign. After running a number of split tests, you will determine which landing page elements have the strongest impact on your ROI. However, keep in mind that the elements that affect your campaign the most may be different. Make sure to adjust your testing hierarchy accordingly.
Length of your copy
The written content on your landing page plays an important role in your conversion…
Making people click through your ad is just a small part of the whole marketing process, you also need a great landing page to get them to convert
Paid campaigns are considered to be the best choice if you want to drive quick results, as they really do get those results. However, paid ads aren't all about simply bidding on the right keywords. There are some other things you need to.
Making people click through your ad is just a small part of the whole marketing process. The next thing they face is your landing page – a web page you should create for the purposes of your advertising campaign. The effectiveness of this page will influence whether or not you achieve your business goal.
Quality landing page creation doesn’t require titanic efforts but it does need some research. The approaches you have to use will depend on your target audience and the…
Get a handle on the jargon to understand technical SEO and get your site ranking higher.
Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like ‘latent semantic indexing protocols’ in everyday conversation? Do you find yourself listening with a glazed expression, nodding along as a stream of acronyms pass through your noggin and you ponder, ‘What does TTFB even mean?’.
Like it or not, your web developer is a key player in your organisation and you need to communicate effectively to maximise your web presence.
In the real world people often get their first impression of your business from your bricks-and-mortar premises. Similarly, your website delivers that first impression online and the way it’s designed dictates if your business is perceived as an attractive high street boutique or a run-down bargain basement. The better you’re able…
A three-step process for brainstorming, collecting and refining your keyword list
Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what people are really searching for online. It’s a simple yet fundamental task that serves as the foundation for any small or complex project.
Effective keyword research removes the guesswork and provides a level of objectivity based on real user behaviour. I’ve often been confronted with requests to use certain words or phrases because they seem right or align neatly with a particular brand positioning. But when we’re creating content that we want to surface in search, we must mirror the language of our customers.
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