Too many organizations still view their data obligations as just that; a set of things they have to do
Over 18 months have passed since the General Data Protection Regulations (GDPR) came into force. In the two years prior and time since, we’ve seen a lot of change in the data and marketing industry – not to mention the UK’s political climate.
The constant appears to be the ongoing battle between global businesses, with an interest in our data, and the regulators trying to protect consumers’ privacy. Much of this discourse is pushing us towards increased scrutiny regarding global data regulations, digital marketing, social platforms and many more of the connected experiences we increasingly engage with every day.
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Increasing consumer unrest
However, the fact remains that many of the data and tech power players are still largely able to write their own rules, with single nation regulators out-gunned in this fight compared to these…
Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send.
Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring the best return-on-investment (ROI), there are some tips you should follow.
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Make the whole, not the parts
An email signature is a whole separate element of your marketing campaign. So, you should not treat it as an appendix of your email. The signature you use must be consistent with your brand and designed…
View the best example influencer marketing campaigns
Influencer marketing is one of the biggest buzzwords of the decade in digital marketing. It can work for most any type of business, but retail businesses arguably see the biggest potential – it’s pretty much word of mouth on steroids.
In this blog post, I’m going to show you how to use social influencers to promote your retail business.
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Social influencers types: how to find the right social influencers to collaborate with
There are many different types of social influencers and they can be categorized in a number of ways.
For example, one popular form of categorizing influences is by their audience’s size:
Micro-influencers: influencers with smaller audiences, usually under 100k followers on social media. They are cheaper to get, but that’s not the biggest advantage; rather, it’s the fact that you’ll reach a much more target audience. On the downside, they have a smaller audience so you won’t…
Content marketing that makes use of SEO should be a core marketing strategy for any e-commerce company
Are you looking for a way to systematize your e-commerce content marketing? Would you like to be able to more easily delegate the keyword research and content creation tasks to one of your subordinates? Would you like to turn all of this into a standard operating procedure that can be used over and over again?
In this post, I'm going to walk you through an overview of a very specific process that can be used by e-commerce companies for their SEO and content marketing. At the end of the post, I'll point you to a number of pre-made standard operating procedures that you can easily download for customization and use within your e-commerce business so that you can more easily convert your target audience into customers.
Content marketing strategy
Content marketing that makes use of SEO should…
You need landing pages - great, high-performing landing pages that convert a high percentage of visitors.
You need to capture leads. You need customers.
In other words: you need landing pages. Great, high-performing landing pages that convert a high percentage of visitors.
But consider this:
The average conversion rate of landing pages is 2.35%.
How can you create your landing page to exceed this average and convert at a far higher conversion rate?
For instance, how can you be in the top 10 achieving 11.45% and above?
To start with, you need to follow landing page best practices to make sure you’re starting with great a design – that’s one of the most important steps in developing a high-converting page.
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Conversions can be tricky things to keep on top of, and all businesses are different, so how will you know where to set the bar?
Failing to prepare means you're preparing to fail. Even if things are going well, it’s still important to carry some form of preparation, otherwise, how will you know when you’ve hit your targets?
When it comes to the wide world of driving conversions, most websites will agree that the more they leverage, the better. While this is, of course, completely true, marketing strategies are complex and often expensive entities that require constant monitoring and plenty of funding. Due to this, it’s important to set goals and targets as you go, so you’re fully aware of when you’ve achieved everything you’ve set out to do and can successfully close your campaign.
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Conversions can be tricky things to keep on top of, and all businesses…
With a little planning, you can tweak your campaigns to extract the most data, brand loyalty, and sales.
The new decade offers an exciting market for many businesses. With so many consumers actively shopping online, it’s the perfect opportunity for digital ads and promotions to lure consumers away from the competition.
Unfortunately, when they create digital ad campaigns, some marketing departments fall into the trap of setting and forgetting. That often means your campaigns become outdated and irrelevant to consumers — and that’s not to mention the tech you’re using to advertise.
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The tech industry continues to change at a rapid pace. If your ads aren’t keeping up, you’re leaving money on the table. Automation, artificial intelligence, and machine learning are all aspects of the online ad scene that have changed drastically over the past year. There are also entirely new platforms appearing all the time, such as TikTok, whose ad power will…
A step-by-step guide to producing a plan that will attract, engage and delight customers
Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and inbound (pull) marketing. For some businesses, such as start-ups, small local companies and even larger B2B companies with limited ad spend, outbound marketing can be expensive and risky. However, inbound marketing can be more accessible and focuses on building demand by giving people compelling reasons to come to you.
The term 'inbound marketing' originated in 2006, coined by Hubspot to explain how marketers can attract interested prospects using content marketing, social media and SEO. According to Hubspot:
"Inbound marketing is about creating valuable experiences that have a positive impact on people and your business."
Hubspot’s framework distills inbound marketing into three components.
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Modern e-commerce platforms offer a smoother user experience and cover the entire customer journey.
Enterprise e-commerce software has remained synonymous with age-old, unwieldy applications. It is easy to consider them a hindrance to both creativity and productivity. Thankfully, because of innovation in this space (especially headless commerce), things are changing for the better.
Enterprise e-commerce platforms have been moving in the right direction since 2018. While there are exceptions, modern e-commerce enterprise platforms are a lot more user-friendly and take care of all the essential features an e-commerce site should have.
The truth is, enterprises now realize and apply basic best e-commerce practices. They are now relatively intuitive and offer a smoother customer experience after testing their platform and analyzing user feedback.
The turning point for enterprise e-commerce platforms
Earlier, large organizations would focus on adding relevant information into the platform and getting it up and running.…
Understanding differences in culture can help you build more effective content to reach beyond borders
You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of culture. The way a person acts, interprets or responds to different situations will be, to a great extent, influenced by their own cultural context.
There are many examples of brands trying to take culture into account and unfortunately, the results are not always positive. Whilst some receive industry appreciation and sales uplifts, some are left writing official apologies.
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Toyota went to great lengths to integrate cultural differences and motivations into their communications, with their …
