With no need to invest in inventory, the popularity of digital products is growing enormously
Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products in 2020, which indicates huge opportunities for businesses.
With more and more people buying online, many entrepreneurs have started businesses selling digital products. This tough competition has made revenue generation difficult, unless and until you follow powerful strategies.
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In this article, we will talk about the top three ways to increase your revenue by selling digital products in 2020.
1. Add a subscription model
A subscription model ensures recurring revenue from month-to-month. This will…
Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead
These days we are witnessing the biggest evolution of Google as we know it. Google is transforming from a search engine to an answer engine.
That evolution is bringing new challenges to online publishers and businesses changing our marketing priorities and goals.
We went from this:
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to this:
in a matter of seven years.
As you can see, there are fewer organic results and more answers in the above-the-fold part of search engine result page.
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Google is the answer engine
Google is planning to become the ultimate answer engine and we find the evidence of that in its recent patents,…
Attribution, publisher transparency, behaviour, and segmentation are all key features
Retargeting is often seen as a quick win when it comes to digital marketing; simply re-engage with people who didn’t convert and optimise accordingly. With the 5 tips below, you’ll be able to drive more efficiency and growth from your retargeting activity.
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1. Use Attribution to measure the ROI of your campaigns
To gain a true view of the performance of your retargeting activity, you must measure it within an analytics or attribution tool. This will allow you to see the…
Google Alerts is no longer enough. You need software that will go beyond blogs and news websites to monitor everything that’s going on with your brand.
When it launched, Google Alerts was a revolutionary service. For the first time, Google made content monitoring available to anybody. Whether you were a business owner or a Britney Spears fan (that’s a 2000s reference, right?) you’d get notifications every time someone mentions the keyphrase you put in the GA search bar, an option that was previously only available to huge corporations.
However, monitoring the Internet in 2003 was much easier: Facebook was still a college-based startup, Twitter didn’t even exist yet, and the social interactions were happening mostly around blogs. If you wanted to find out what people were saying about your brand, personal blogs were the place to be, or rather, monitor.
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When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle
As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in your life - if you’ve spent any time on Instagram recently, you understand where I’m coming from - but as a marketer or entrepreneur, you know these particular words ring true.
To do this "measuring" thing properly, we tend to follow the same recursive loop:
Set a goal
Collect data via analytics tools
Use that data to set a benchmark
Implement a strategy to achieve the goal
Track those metrics to measure progress towards the goal
Find areas for improvement
Make changes to your strategy
Rinse and repeat
Sound familiar?
The most common analytics platform used by marketers for step two of that process is Google Analytics (GA). GA is wonderful because it’s comprehensive,…
Not many organizations are taking advantage of account-based advertising yet, but get ahead of the game and you could see significant growth in 2020
How do you command attention from your preferred companies when the online world is awash with so much content that it’s easy to get lost in the crowd? In the past, creating good-quality articles and sharing them on social media might have been enough to drive buyers to your site. But this tactic is no longer sufficient if you want to stand out.
With the advent of technology to accurately identify companies browsing online, the ability to place advertising in front of them has become possible. We call this approach account-based advertising (ABA). Not many organizations are taking advantage of it yet, but get ahead of the game and you could see significant growth in 2020.
What is account-based advertising?
The idea of ABA is very simple. It uses technology…
How a digital product manager can bring leadership and organization to your business
The role of a digital product manager can encompass many tasks. Traditionally, the role oversees the entire life cycle of a product, from defining the scope, building the technology, creating a great customer experience and acquiring customers. However, these specific tasks can vary from company to company.
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To get this work done on time and on budget, it means managing a cross-functional team, including the design team, development team, marketing, and others.
Product manager responsibilities
A digital product manager is responsible for the…
Struggling with a small SEO budget? Here are five tips to help you get more bang for your buck.
Every business, big or small, should be thinking about SEO. In a world where it is becoming increasingly difficult to gain visibility online without paying for it, SEO remains the one true organic marketing channel. But things that are organic are not necessarily free.
While SEO clicks are by definition ‘non-paid’, the process of getting those clicks almost always carries an indirect cost; whether that’s an investment of your own time, staff costs, agency or consultancy fees, tools, training, or a combination of these things and more. SEO - or at least good SEO - rarely comes cheap.
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For businesses on tight budgets,…
Streaming has quickly become the primary source of video consumption within the US and around the world, so what do marketers need to bear in mind?
For most of us, the internet is already the primary source of the videos we watch.
In the US, streaming is headed towards a saturation point. Netflix, Amazon, Hulu, and now Disney + are quickly picking up new subscribers as streaming quickly becomes the primary source of video consumption within the US and globally. Not to mention that YouTube is essentially ubiquitous around the world.
This is important for marketers to take notice of. Not only because traditional TV advertising budgets will soon be replaced by their digital counterparts, but also to understand consumer behavior. Knowing how your customers consume video content helps in a few ways:
Knowing what your target audience consumes and what platforms they use can help you develop a better digital video ad…
Customer Data Platforms (CDPs) came a long way in 2019 and they are going from strength to strength. So what's in store for them in 2020?
2019 was a pivotal year for the Customer Data Platform industry. It experienced a number of important events, including:
The continuation of rapid growth that saw revenue near €1 billion, new funding exceed €400 million, and the number of vendors increase by 40%.
The industry saw its first big wave of consolidation, including:
Acquisitions of CDP vendors by enterprise technology firms (Mastercard bought SessionM, Dun & Bradstreet bought Lattice Engines, Informatica bought Allsight, Acquia bought AgilOne).
Acquisitions by CDP vendors of other firms (Amperity bought Custora, Leadspace bought Reachforce, Netcore bought Boxx.ai, Manthan bought RichRelevance).
Asset sales by CDP vendors who couldn’t survive independently (Radius, Stride, Mintigo, IgnitionOne).
Industry analysts including Gartner and…
