How to build a personal brand as a marketer: 7 effective tactics for personal brand building

As a marketer, building a personal brand can have a great impact on your success. Even if you work for a company, building your personal brand will prove a great benefit to your company as much as it will be to you. With a trusted personal brand, you have a unique position in your industry, the ability to influence a bigger audience and turn many of them into customers. As former Google CEO Eric Schmidt said, "Brands are the solution, not the problem. Brands are how you sort out the cesspool." But how do you build your personal brand as a marketer? In this blog post, discover 7 effective tactics you can start using today.

1. Understand your target audience

Trying to please everybody is the fastest way to pleasing no one. Therefore, you have to understand…

We often associate the word “audit” with tax season – it’s not really a subject we enjoy thinking about. But in reality, there are so many audits that marketers can benefit from

This is especially important for your marketing strategy, to ensure you are actually delivering your marketing objectives and allocating budgets wisely.

Unfortunately, the majority of marketing teams are not closely tracking the results of their efforts. A survey from LinkedIn found that just 39% of B2B marketers were confident that their ROI measurements were accurate!

By conducting marketing strategy audits, your team can effectively assess their efforts, find current weak spots, and discover solutions for better results in the upcoming year.

But which types of audits are necessary to properly evaluate your strategy and improve it for the future?

Let’s discuss.

SEO Audit

One major mistake that many marketing teams make is…

As a marketer, getting better jobs will be a target at one point in your career. Of course, a great job could mean different things to different people

To some, a better job means better pay. To some, it’s better flexibility at work. To some, it’s the ability to take on challenging work.

Whatever a better job means to you, it’s vital to stand out to get those jobs. In some ways, being able to land great jobs shows your level of expertise.

Having said that, what are the tactics that can make you stand out to potential employers? What will give you an edge when a great client needs a marketer?

In this blog post, discover 7 tactics that can help you stand out as a marketer and get better jobs:

1. Focus on a niche

Every type of business on earth needs a marketer. After all, every…

Artificial Intelligence (AI) has actively taken the world by storm. More and more businesses are now planning to leverage AI to develop brand management strategies as a fundamental part of their vision and mission

Meanwhile, AI is slowly but steadily becoming more prevalent in customers' day-to-day lives. It makes everyday tasks and small chores easier and is quickly becoming more readily available in lots of shapes and sizes to suit customers' needs.

Google and Microsoft are among the popular global brands that have already regulated their business operations to focus on Artificial Intelligence research. Other industry leaders like IBM, Amazon, Facebook, Apple, and Alibaba are not far behind from this objective.

According to a market research firm IDC, global spending on AI systems is said to reach $57.6 billion in 2021.

While AI offers undeniable benefits such as cost savings for the business, the…

Applying common sense when optimizing your content for SEO and readers

Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing to understand what will work and what won't. Given the importance of SEO and the many ranking factors, it's not surprising that many myths have developed. I hear many of these SEO myths daily, so in this post, I hope to separate some of the facts from the fiction, specifically related to copywriting for SEO, highlighting the most common myths we are still seeing and how to avoid them. [si_cta_banner id=151860]

1. Insisting on 'keyword density'

Believe it or not, I still receive requests from clients for a specific percentage of keyword density in their copy. I always strongly advise against it [Editor's note - not a surprise, we were asked about the Recommended keyword…

With the channels skills-gap currently estimated at 13%, whether you are looking to change company/function or keep progressing in the career you already have, building up your channel-specific skills will help you bring the right skills to the table

While we're adjusting to taking everything online (yes, it really does seem like there is a place for everything in this new physically distant world), as a digital marketer I am finding myself paying particular interest to the roles of different marketing channels in today's internet of things: "Q) How many engineers does it take to change a light bulb? A) Depends on whether or not that lightbulb is connected to WiFi - Arielle Pardes, wired.com" Although lightbulb marketing isn't something we specialize in at Smart Insights (yet?), I do recommend having a mental run-through of your marketing channels, and whether there's anything you've seen in the last few weeks that you…

You and your team are stuck at home - that’s the current reality. By following these guidelines you can boost everyone’s work-from-home (WFH) morale and productivity.

Your customers don’t care where you work

Due to recent Coronavirus revelations, it’s not just you that’s working from home (WFH); your entire team may have gone remote. And stress can surely accompany this transition. But rather than succumbing to fears and pulling inward, it’s time to push outward — with strong leadership and tight collaboration, while also meeting your team’s emotional needs. After all, your customers don’t care where you work, but how productive you are and how you care for them. Do this well and you remain a market leader; flail at WFH and watch your customers bail. Fortunately, with the recent proliferation of project management apps, and some purposeful leadership, your team can still get…

A list of digital hacks and tools for full-stack marketers

First of all, think through your most tedious, low-skilled, weekly tasks. If you find them cumbersome, chances are, other marketers are bound to have felt the same frustrations as you. It's likely that, somewhere in the world, someone created the technology to help themselves and others overcome whatever the challenge at hand is. I always look at pain points as opportunities and so if there's ever something that takes a while to complete, its easy to find a solution (or a hack as some might say). In the below article, I've combined a list of marketing tools and chrome extensions that I regularly use to automate a few of my daily activities, to be more efficient and to get results faster. That's what being a full-stack marketer is all about. Getting stuff done, and getting results. "The full-stack marketer is multi-skilled. However,…

Tracking all the usual metrics can help you measure SEO performance, but there are 3 other metrics you probably aren't tracking that could help make a big difference

SEO is all about generating organic traffic to a website and ensuring that the acquired organic traffic converts well. As an SEO professional, you're probably already be tracking a number of metrics, such as organic traffic, bounce rate, conversion rate, keyword rankings, backlinks earned etc. But, there are three metrics that most SEOs aren’t tracking but they really should be. [si_guide_block id="87442" title="Check out our Quick Win – 3 killer techniques to boost SEO" description="Here's three simple methods to give your website a huge boost in Google rankings - helping you gain more traffic and grow your audience. Start making a difference today."/] Let’s learn what’s these three metrics are and how to track them:

1. Organic traffic 'quality'

Organic traffic quality is a better metric to track…

Implement these suggestions to enter into your WebOps role smoothly

Congratulations! You’ve been hired as your company's new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill this job, they are increasingly hiring employees in-house to assist with this vital source of content and commerce. As a website operations manager, you are responsible for your company’s websites and WebOps (aka DevOps for websites). Tasks involve creating and editing content, installing security updates, addressing any bugs or website-related concerns, monitoring and optimizing web performance, translating content into other languages, and eliminating technical debt if you are inheriting an older website. [si_guide_block id="86160" title="Download our Free Resource – 10 common website customer experience mistakes guide" description="This guide reveals examples of poor website design from different sectors which are commonly seen, but best avoided. Expert strategy recommendations, practical tips…