Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business
There are all kinds of lead generation activities, such as email marketing and social media marketing, but one of the top sources of leads is content marketing – especially, blogging.
In this blog post, I’m going to talk about the reasons why blogging is one of the best lead generation tools for businesses – and if you’re convinced, make sure to check out the Quick Win here to learn all about how exactly you can use blogging for lead generation.
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AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices
Today's markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and a brand must keep pace with those changes.
Augmented reality (AR) is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping into their mobile devices.
Mobile has become one of the most significant media types through which consumers interact with brands and make purchase decisions. AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices.
1. Let customers try before they buy
Potential customers have always wanted to try products before purchasing them. Fitting rooms, cosmetic samples, automobile test drives, and many other related…
Using different insights tools to build an understanding of the opportunities for an agency to create value for a client
In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery process when they start working with new clients or on new market pitches or projects.
In the second part of the article, I’ve broken them down the discovery process into nine distinct activities covering different insights sources, focusing on those needed for a digital or multichannel marketing project. Exactly who undertakes these will depend on your agency or team size, individual experience and skillsets. You will need to make a call on both the depth and breadth of discovery undertaken depending on the size of the opportunity/potential impact on the client business in the long run as mentioned in the…
More choice means it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction.
Digital has leveraged the greater array of choices available to consumers now, which is much more than at any other time in our economic development, representing a real challenges to build brand loyalty for marketers. At the same time, it has made it this choice available to far more people than in any previous period of history.
This combination of choice and availability does two things:
It disrupts traditional or established relationships, particularly where the choice becomes limited or stale.
It creates an enhanced set of expectations for customer experience.
As a consequence, it not only becomes harder to persuade customers to engage with a particular proposition but also to retain their interest post-transaction. In our experience, this is primarily down to a failure to deliver the best possible…
A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful
The continuing growth of mobile has transformed our relationship with the web. What was once a space dominated by desktop is now very much mobile-first, with some countries seeing more than four times higher smartphone versus desktop audience.
[caption id="attachment_136176" align="alignnone" width="640"] [Image Source: Comscore][/caption]In the UK, the majority (62%) of time spent on the internet is on mobile devices, and at least 78% of adults now own a smartphone.
[caption id="attachment_136177" align="alignnone" width="640"] [Image source: Ofcom][/caption]However, the role of the desktop is by no means redundant. Data from Comscore shows that the majority…
How to develop a clear marketing brief that unlocks insight and gets to the heart of the marketing challenge
Our primary role as marketers is to constantly solve new and different types of challenges and demonstrate this insight through an effective marketing brief. From a client-side perspective, this may be responding to a change in the market, for example, a new competitor disrupting the status quo or a sudden change in consumer demand as a result of a new trend. From an agency perspective, this will often involve responding to a client request to help formulate a strategy for a new campaign or initiative, usually in support of the challenge they’re attempting to solve!
I’ve written about the importance of an effective marketing brief before and its positive impact on both clients and agencies. However, whilst a written brief is essential, one of the keys to the success…
Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts
The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains how to optimize your social media strategy to improve your organic reach on Facebook.
For marketers like you and me, this means that organic reach is plummeting. Not all hope is lost though, with a few tweaks and actionable steps to your Facebook Social Media Strategy, you’ll notice organic reach skyrocket in no time.
Why organic reach continues to decline
Before we dig into the meat of the strategy, it’s important to…
There comes a time in every business when scalability takes front and center. As difficult as the beginning stages were, achieving a scalable business can be just as challenging
You’ve succeeded in proving that your business is viable, but now you have to make sure you achieve steady growth.
Scale too quickly and you can suffer from not being prepared. Scale slowly or unevenly and you may get stuck with employees you hired that you don’t need anymore. Overall, you need to ensure that the rate of your growth doesn’t hurt you in the long run.
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How can you do that?
By coming prepared.
There are certain elements you can integrate into your business now that will ensure a seamless scaling process in the future and will also help if you…
How to define an appropriate budget for digital transformation - one that’s realistic yet takes into consideration the aspirations of and opportunities available to your organization
This a difficult balancing act, and never more so than for digital transformation projects. Here, we share some tips to deliver you a budget that effectively serves your transformation aims, helping you maximize the impact of your initiatives.
With so many different moving parts, digital transformation projects require a rock-solid foundation from which to build - including a budget that accurately reflects the scale and complexity of the initiative, while remaining achievable and realistic.
However defining such a budget - not to mention getting it signed off - can be challenging. We’ve all heard the horror stories of projects going over budget, stalling, or even being abandoned altogether.
If you’re currently in the early stages of your digital transformation journey and want to avoid a similar fate, this…
What should a client-side marketer look for when evaluating an agency SEO proposal?
One of the key decisions many companies must make in regards to search engine optimization (SEO) is the decision on whether to create and build a team in-house or to work with an external agency or consultant(s). There are pros and cons to both approaches and many businesses often choose to go with a combination of the two: create a team in-house and work with external advisors to support best practice and on-going guidance.
If a decision is made to work with an SEO agency there are several steps to be taken, including the selection of a range of agencies and later the management of a pitch process that is covered in other articles and guides from Smart Insights included in the Agency Toolkit.
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