The switch to Google Analytics 4 (GA4) is exciting since it offers a new approach to help you improve digital marketing using a data-driven approach.
However, the differences between GA4 and Universal Analytics (UA) mean it's a BIG change and to get the most out of it, you and relevant colleagues will need to devote time to learning what's changed, ideally in a structured way. We have created our new free guide to help our members with the learning and transition process.
The challenge GA4 presents is that many of the previous tools and techniques used for analysis and reporting (that were available in UA) will no longer work as before, and will need to be replaced by new, unfamiliar reports and measures. However, since the event-based data collection and reporting model of GA4 makes it possible to perform new types of analysis to identify improvements and refine your process to drive leads and sales, this is a great opportunity for optimizing your marketing.
The guide is structured around 10 key learnings and actions that are relevant for any business and/or marketing team looking to harness GA4.
This guide is designed to both help you learn about the most useful new features and measures and as a checklist to review how you use Google Analytics.
We'll prompt you with questions to ask to check your implementation and understanding of GA4 and also highlight the reports and measures that will be most useful.
