When it’s used correctly, Google Ads can be a fantastic way to drive relevant visitors to your website and generate new enquiries or online sales for your business. Google Ads works well for all sorts of products and services and you don’t need a huge budget to get started. Plus, it’s quick and simple to set up a basic Google Ads campaign even if you’ve never done it before.

And that’s where the problems start. Yes, it is very easy for a beginner to set up and run their own account, but if you just accept all the default settings and don’t take the time to properly understand all the finer points of how Google Ads works, you’ll end up spending a lot and getting very little return on your advertising budget.

In this article, I’m going to explain the top ten costly mistakes that people make with Google Ads so as you can avoid getting your fingers burnt.

To learn more about improving results, Premium members can download our 7 Steps to Google Ads guide.