New Primer Bundle 7 Archives

Update to Moz SEO Ranking Factors recommendations

By Dave Chaffey 14 Aug 2015

SEO strategy

A summary of the 2015 ranking factors analysis

Value: [rating=5] Recommended link: Moz SEO Ranking factors 2015 edition SEOs everywhere have now been following the SEOmoz (now Moz) ranking factors for a very long time - I think I start recommending them in training ten years ago in 2005! Over time, the analysis has become more complex with a move from trusted experts' opinion to additional correlation based analysis. In many ways, I prefer the original breakdown of on and off page factors for its simplicity - as shown below, but there are many more factors to consider now of course. You can get the full detailed report from the link above. In this summary I highlight the main ranking factors, with a brief analysis of the implications for marketers who aren't full-time SEO.

The Experts' opinions on ranking factors

The best quick summary on ranking factors for non-specialists is, for me, still the Experts' analysis. Here's…

SEO planning and analysis

By James Gurd 07 Jan 2013

SEO analytics

Why you should place regular analysis at the heart of your SEO

In this article I will review the importance of regular analysis to help SEOs learn what is and isn’t working on their website, helping to inform optimisation and testing programs.

Why is regular analysis required?

The world around us is forever changing which impacts online behaviour. The key reasons for this are:

1. Online search patterns change

This is driven by several factors, including social trends and fads. A fad can drive a surge in specific search activity, only for this to wilt quickly.

A great example is retail fashion – each season has its theme and only a few of these themes will stand the test of time. Also some trends are cyclical/seasonal so will phase in and out of search e.g. Knitwear – popular at Christmas and through Winter.

Screenshot – declining and rising search keyphrases in the UK market

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SEO in 10mins… Is that possible?

By Chris Soames 02 Jul 2012

SEO content strategy

Our summary of the new advice from Google on SEO for startups and small sites

You've probably heard of the Penguin series of updates that have negatively affected rankings for many companies. It's worth being aware that last week we had the release of Penguin 3.8 which impacts 1% of global searches. You can learn more about this Penguin update here.

SEO basics in 10 minutes

The main purpose of this post is to alert you to this new video guide from Google. It's from Maile Oyhe who has worked with Google for 7 years. The advice covers the basics needed for SEO for sites with less than 50 pages, she says that doesn't include more complex Ecommerce sites. While most online marketers will already know most of the advice, you may find it useful to share in these situations: Friends / family just starting their own site / business who are asking you for advice…