Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Dr Dave Chaffey looks at 10 new trends which he believes, based on his experience consulting and training, are relevant for marketers across businesses of a range of sizes in 2018.
In this article, we look at how to structure an effective marketing plan. Asking specifically; when to use a marketing plan, what should be included in a marketing plan, how to apply the SOSTAC® framework and how it relates to other plans.
How National Geographic engages 350 million combined global followers via storytelling content marketing on social media.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
A summary of all the highlights in social media for marketers who want to stay ahead of the game on the key social media platforms.
Twitter announced last week that for the first time ever it is expanding beyond its 140-character limit. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
A: Hi Angela, pretty much all CRMs can handle ecommerce data if required, and integrated with whatever you use for payment, of course. What does the rest of your technology stack look like? Could be something like Infusionsoft might fit the bill though - it handles ecommerce though I find it lacks the customisability that something like Salesforce offers.
Q: Hi All, Has anyone ever merged 2 FB Pages together that did not have similar names and how have you managed to do this? I have a page called My New Roof and one called Roofsorted and the topics are the same however its says I cannot merge them as the names aren't similar. I read you can make a merge request however have been unsuccessful in finding out how
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
