Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Follow these 10 strategies to reduce cart abandonment and 1 strategy to recover lost sales post cart abandonment. Your customers add items to their carts, they may even start the checkout process, but then they leave the site and abandon the items.
Sounds familiar?
4 easy Long-tail Keyword Research Strategy steps to improve your SEO. Long-tail keyword research is fundamental to SEO. It has become a focus for achieving high rankings on google search and when strategized and executed carefully, it can produce very rewarding results.
Google's UTM tracking codes provide an excellent way to see which of your marketing channels and content is influencing site visits, leads, and sales. This week we have launched a simple tracking code generator for Google Analytics marketing source codes to make it quicker for members to generate these.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Facebook will start pushing more adverts out to users in messenger due to running out of space in news feeds
Google has introduced a news stream personalized to your interests and Google searches
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
I am trying to start using B2B websites but I do not know which website I should choose for Asia and MENA.
Does anyone have a view on listing out of stock items as available for pre-order vs hiding them?
At present we list items that are due in within 2 months but hide items with longer lead times. I am of the view that it makes a website look bad when items have long lead times.
So sales staff want to go the other way and have everything available all the time.
Are there any studies on this topic?
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
