Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedFirst people build things in their garages. Then the startup ecosystem develops. Then the tech gets noticed. Then the big players start realizing how disruptive it will be, and they start buying up the startups so they're the ones doing the disrupting, rather than being disrupted.
It's a cycle as old as silicon valley (so not really that old in the scheme of things). We've seen businesses like Amazon, Google and Facebook go from dorm rooms to garages to becoming some of the most valuable companies in the entire world.
Now it is artificial intelligence tech that is the exciting new technology with the power to transform how we live work and organize the world. The possibilities for marketers are enormous, so it is wise to keep an eye on how the tech is maturing.
The chart below shows how many companies acquisition deals have occurred involving AI companies in the past 20 quarters. What we are seeing is the growing realization of the power of AI tech, and thus a scramble to acquire AI startups that have made technological advances. Acquisitions in the first quarter of 2017 were fully three times higher than the first quarter of 2016. Expect acquisitions this year to become product features in some of the biggest tech companies next year, like Google, Facebook, and big software providers.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
This blog post has been tagged with:
Artificial Intelligence (AI) for marketingTurbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your …..
How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you’re not tracking your ROI per channel …..
Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and …..
