Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
An example of our Weekly Social Media Essentials update
Key Insights and implications for marketers from Mary Meeker's latest annual report for KPCB
6 implications for selecting and managing today's and tomorrow's marketing technology
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Twitter introduce rounded profile photos, live engagement updates and much more.
Instagram have Launched a New 'Paid Partnership Tag' for sponsored content.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Hello, I am in the process to help a client structure his WordPress blog. I know it is important to create a good structure thinking of Usability, UX and SEO. Some questions like how many categories is ok? How many tags would be good to use for each post? What would you say is the best practice to do it? Is there any guide or template in Smartinsights?
Hi,
I’m having problems and doubt on the Google AdWords campaign i’m building.
The company I’m in is a huge tech enterprise retailer with various brands and models.
For Example:
Server categories have about 7 brands, in all the brands there are more than 5 models in each brand.
It seems to have 3 sub categories in each categories.
My options on Campaign:
– I’m thinking of like in Server categories to set a Campaign like: Server Board, Server-Dell, Server HPE, and more. Which will end up with more than 20 campaigns for sure. In this kind of structuring I could change the money allocation accordingly to the brands that have good conversion and not good conversions.
– Or I could go with Campaign: Server Board, Server Brand . With more than 20 ad groups inside Server Brand that includes all the models of each brand.
Is there a best practice for this kind of products/retailers? Which method should I go with or this there a better structuring options.
Thank you
Harit P.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
