AddThis, the social share bar tool used by more than 11m websites and 1.2Bn users, with their owners Clearspring, have followed the popularity of their 2010 report with a new 2011 update - see the info-graphic based report below.
The story is once again Facebook led, no surprise, comparing to the 2010 report you can see that Facebook is growing in its place as the default way people are sharing information.
Twitter too is up 577% this year and accounts for 13.5% of sharing, based upon the AddThis Analytics. It was up 105% in 2010 over 2009, so the acceleration there is pretty big to say the least.
The mobile increase is what I find most interesting. AddThis are seeing a six fold increase of sharing via mobile over desktop PC's - these numbers being heavily impacted by the increasing popularity of the iPad tablet. Imagine this scaling over the next 12-24 months and what that means to your organisation.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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