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See what's includedSending an email campaign can be a nerve-wracking experience for any marketer. There can be questions, doubts, and even a little fear running through your mind before you push send. Do all the links work? Are there typos that were missed? Will readers be engaged and respond to the email? Proofing and editing are a must, of course, but is that enough to ensure you haven’t overlooked anything? Sometimes you spend so much time looking at an email you miss the little details. And with email marketing being an important strategy for any business, it’s crucial that each email sent be the best possible.
To help alleviate this sending fear and also avoid the most common email errors, Campaign Monitor is happy to share this email campaign preflight checklist. It covers each part of an email, like subject line, checking links, and content, and also helps with other aspects of a send that you may not have thought about like testing and analytics.
Read the Email Campaign Preflight Checklist below and fearlessly send your next email. Click on the infographic for an enlarged version.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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