It is not fair to make your users wait. The bottom line is that content marketers are at greater risk if they fail to reach their audience quickly since Google have confirmed that site speed is a ranking factor. Content Delivery Network (CDN) is a new way of amplifying the delivery of your content. It is a system that provides faster and safer internet experience. Believe me; it has all the potential to add value to your content marketing objectives.
Content delivery is crucial to marketing success. After hours of time spent thinking on a theme for a good article, you should work on ways to deliver it quickly.
Globaldots indicates the loss in conversion rate as -7%, per one-second delay.
You cannot afford to have a slow loading page. This is where a CDN comes in.
In a typical CDN set up, a network of servers are geographically dispersed. Content is caught, stored and distributed to several end users through the nearest POP.
Several study reports and predictions support this point. For instance, a recent market report predicted that Content Delivery Network (CDN) market size would grow to USD 23.22 Billion by 2021.
Let us analyse this in detail.
A CDN can be the right system that can tackle the web experience challenges. It can offer more scalability to your business. CDN lets you leap at every opportunity to deliver content that suits specific needs. With more manageable traffic, a CDN enables you to retain your customers, reach a wider audience, maintain connectivity with them and deliver information quickly.
Remember, if you ignore speed, you will be ignored... Speed is a ranking factor for Google.
If it takes time for Google to crawl your content, you need to re-work on the speed. Speed makes a huge difference when it comes to page loads. If you are slow, users will engage less with you.
Statistics from recent studies indicate that one in four people discontinue browsing a web page if it takes more than three seconds to load...
Content that loads more slowly will get fewer visits.
Reports indicate that mobile devices lag behind in customer engagement metrics due to low speed. Nearly 53% of mobile site visits are abandoned if pages stretch beyond 3 seconds to load. Wait time not only affects performance metrics, but it can be costly for the companies too.
Amazon recently revealed that an extra second in loading its content page will cost the company close to 1.6 billion in sales. With more than 244 million active users, Amazon constantly tries to optimise its presence with a special focus to reduce the load time of its content.
Be it games, software, advertisements, mobile or website content, ecommerce etc., the speed of delivery marks success. CDNs play a huge role in achieving this.
When it comes to the delivery of content, both availability and performance matter to the visitors/audience. What happens when your well-designed video/movie fails to stream to your visitor? A CDN plays its role here. Delivery of high bandwidth content globally without any break is easier with a CDN set-up. It helps in the elimination of single point failures and facilitates load balancing.
One of the key advantages of implementing a CDN is the global reach and the way it enhances the speed and delivery of your content to any device. Whether it is an image, video, audio, application or any file, a CDN helps in moving the content closer to the user without any geographical barriers.
A key benefit that a CDN can provide is strengthened defence system and improved real-time attack mitigation. With round-the-clock support and monitoring system; completely huge set up of big-data-driven security intelligence, an efficient CDN is capable of offering a high level of security to its users. Moreover, its scattered server system is said to offer secured network.
Most of the advanced CDNs offer defence against;
By being faster, you are assured of better rewards from Google. Page load time, bounce rate, security etc, have its own impact on Google rankings. It is easier to improve these elements with a CDN.
Optimising the speed and delivery of your web/mobile page elements is the only way to optimise performance. A delay of even a millisecond can help your competitors move ahead. Load time affects your performance. The following points will help you to understand the statement better.
A much easier solution to this is to engage with CDN.
NASA’s Mars Curiosity Rover was launched way back to investigate and understand the conditions of the Red Planet. The mission initiated its first landing on the 5th of August, 2012. The complete landing experience was delivered to viewers around the world using Amazon CloudFront, one of the top rated CDNs.
Tom Soderstrom, the Chief Technology Officer of NASA/JPL was looking for a system that can help in getting good tuning features and Amazon CloudFront worked well for this. The broadcast was easy without building an infrastructure. They were able to create a robust and scalable web page which is accessible by millions quickly and easily. The Mars Exploration Rover mission is still on and Amazon web services are still used.
Today, NASA is utilizing AWS Elemental to deliver the live stream of many of its events via an AWS workflow that includes AWS CloudWatch, Amazon Route 53, and the Amazon CloudFront Content Delivery Network (CDN) for public access in both 4K and HD.
This is just a sample of what a CDN can do.
Enterprises across the globe, media companies, ecommerce companies, mobile gaming companies and many sports channels are already using CDNs to enhance their service delivery and customer engagement.
Take advantage of this CDNs for both load speed and responsiveness. This one trick can help you serve your customers faster and thus let you win their business.
Thanks to Meenakshi for giving her advice and opinions in this post. MeenakshiKrishnan is a Content Consultant at OpenXcell, a pioneering Mobile App Development Company based in India and the USA. Technology inspires her and this has helped her author content on a variety of topics ranging from apps, communications, business, marketing and more. She is currently working on global mobile app technologies reporting on diverse subjects. Prior to this, she was working for a technology marketing company based in Norwalk as a content contributor. You can reach Meenakshi at LinkedIn and Twitter.
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