To help students develop plans, we have made key templates and spreadsheets useful for assignments available free to Smart Insights basic members. We're keen to support students of digital marketing and Ecommerce in their careers, so we offer a substantial discount on Expert membership - contact us for details.
We're adding frameworks to help explain and develop strategy through our infographics. They're available on Pinterest:
Here are a selection of articles giving more resources on the chapters covering digital marketing and Ecommerce strategy development:
- SOSTAC® planning - An overview of how to apply the SOSTAC® planning process to digital marketing and Ecommerce
- Vision setting examples and setting BHAG for Ecommerce
- SWOT analysis technique
- Goal-setting in Google Analytics - Relates objective setting to goals setting in Google Analytics
- Marketing plan template - a downloadable template for creating plans - download page also includes budget planning models
- Why a digital marketing strategy - 10 reasons why a specific Internet strategy is important
- Social media planning - a useful report from McKinsey
