Creating a successful marketing campaign takes time, energy, and resources. There are often wider teams involved to ensure the campaign works and generates the required results.
Sometimes things go wrong and it’s often for the same reasons: lack of planning, preparation and understanding.
As we have consulted and trained with many businesses over the last 20 years, we have seen many different mistakes which result in disastrous campaigns. Yet there are some common mistakes we see that are often repeated. Some examples are summarized here so you can avoid history repeating itself in your organization.
