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Recommended source: LinkedIn blog
LinkedIn have just launched the largest desktop redesign since the site was first built back in 2003. They've re-designed the whole experience from the ground up, at the same time as re-designing their mobile app. The idea is to build a site that is more intuitive, simpler and faster to use. The new layout is currently rolling out across the world and should soon be live for all users - we are seeing it for some our team, on which this review is based, but not others.
Some of the most important changes for those using LinkedIn for marketing include:
The new sleeker look might also encourage more people to visit LinkedIn regularly, which is good news if you are currently using the platform to promote your business. If the changes haven't been made it to you yet, then you can see the new design below.
If you want greater insights into the new design, you can view this video from LinkedIn showcasing the design.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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