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See what's includedIn our latest Chart of the Day, we find that research by Worldpay suggests there are several key barriers to cart abandonment, including lack of guest checkout and lack of delivery option available.
It's the most important thing anyone in E-commerce or digital marketing can focus on: how to cut abandonment rates and increase conversions. As digital marketers ourselves it's something we're working on everyday.
The research found that:
The research also found that most customers abandon because they have to create an online account to complete the purchase.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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