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What's Hot In Digital: September 2016

The Smart Insights View

Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.

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The Smart Insights View

Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.

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Digital Marketing Trends for 2017

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Dave Chaffey gives his take on what the most important marketing trends will be for the year ahead.

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We recently asked over 700 marketers about their digital skills. The results make for interesting reading!

The Building Blocks of Digital Transformation

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Our latest infographic is designed to help businesses effectively plan their digital transformation across departments.

The BIG Platform Changes

To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.

Facebook introduces Messenger V1.2, creates ways to monetize bots

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Newly introduced in-app purchasing functionality and new 'web view' feature transforms Messenger into a powerful tool for making mobile sales.

Penguin 4.0: New algorithm update and what you need to know

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After teasing us for many months, Google has finally confirmed Penguin is running again. But this time, as part of the core algorithm.

Sharing your questions and comments

We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!

How would you approach the architecture and the signposting of the different social platforms?

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We were asked about how to avoid contamination between B2B and B2C facing accounts of the same business.

Traffic and revenue growth plan of activities – what's your approach?

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Rob asked us about A client he had with a traffic and revenue growth question and was interested in the high-level activities that would tackle the challenge.

Our latest analysis and recommendations for Premium members

To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.

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