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What's Hot In Digital: August 2016

The Smart Insights View

Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.

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The Smart Insights View

Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.

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Global social media statistics research summary May 2024

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We've updated our compilation of key social media stats for Q3 2016

A briefing on the new UK Digital Economy Bill

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As the ramifications of Brexit remain unclear, we look at the importance of a home grown piece of legislation.

This Cadburys case study highlights the effectiveness of Snapchat filters for brands

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Cadbury Smashed their targets by using Snapchat filters. It's important to learn the lessons from their success.

The tactification of marketing has been the defining trend in our discipline for years. This is about to change.

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We examine the implication of marketers increasing focus on tactics over strategy.

The BIG Platform Changes

To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.

AMPs to appear in all SERPS, not just news

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Google finally starts rolling AMPs out to all SERPs

Instagram begins to introduce ads to its new ‘Stories’ feature

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Instagram may have been mocked for copying snapchat, but it doesn't make the new feature any less important for marketers.

Google starting to penalize sites using pop-ups [@Smartinsights Alert]

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Google announces sites using over-large pop ups which block content will receive a ranking penalty.

Sharing your questions and comments

We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!

Traffic and revenue growth plan of activities – what's your approach?

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Rob asked about a client who approached him with a traffic and revenue growth question and is interested in the high-level activities that would tackle the challenge.

Our latest analysis and recommendations for Premium members

To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.

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