Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Mary Meeker's new internet trends report for 2016 has just been released.
Chatbots are the hottest new marketing trend. We give you the 411.
With so many marketing tools out there, we offer a way to structure the way you use them.
Using 'nudges' to get your customers to buy is a powerful new marketing tactic. Here is how it works.
Agencies and clients have always had their differences- but are they happier this year?
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
An update on the announcement of the new 'Privacy Shield' which means that transatlantic data transfers could be suspended
Snapchat's new offering provides a great way for brands to reach younger demographics.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Hello, am new in the digital marketing and my project will include market research, I need to know a good resources to collect the data, I do know some but they are too many, so what would be the advice for resources to concentrate on and to collect all the data for my research?
I have decided to spend the first 8 or so days of man time (about 1 month in reality) to focus on the planning phase of the digital strategy. The first thing I am looking at is getting a fit for purpose SWOT TOW created for the businesses online digital marketing.
While working through opportunities and threats, I realised some of the opportunties were also threats.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
If you manage an Agency our new 'Top 10 Mistakes' guide to delivering digital services could help. See our Toolkit for agencies for more detail.
Training in-house SEO teams on best practices for on-page SEO is often a challenge - see our new template to help develop your own guidelines.
