Google Analytics Toolkit

Most businesses now rely on Google Analytics to review the effectiveness of their online marketing. We love GA! It's a fantastic tool, particularly for a free service, and has many, many options to configure it.

Yet, when we talk with marketers using Google Analytics, we often see that there is a HUGE missed opportunity in how it is used.

First, although many marketers have a good, basic understanding of how Google Analytics, when we ask them we often find it's NOT set up to be customised for their business to show the true value that online marketing activities are contributing.

Second, although it may be used to review trends in visits, leads and sales, it's power is often NOT used in an analytical way to review media investments and make changes to customer journeys, design and messaging to increase leads and sales, ironic really, considering the name.

At Smart Insights, we believe in the power of using data-driven marketing to continuously review and improve online marketing.

Although Google Analytics is easy to use and has many reports, Google’s Help doesn’t tell you how to use it to improve your online marketing. You have to know the right questions to ask and where to find the answers.

That’s where our Google Analytics Toolkit can help you. The templates and guides are written by experienced Google Analytics consultants who use Google Analytics every day, so they know all the tricks and pitfalls. It’s like having a great-value consultant at your side.

In the toolkit you’ll learn how to audit and set up Google Analytics professionally; how to use it to review the success of your online marketing and where you can improve your website by identifying ‘Quick Wins’ or more major redesign requirements.