Resources
Back
Free Guides and Templates
Resource Library
Digital Marketing Strategy Toolkit
Marketing Strategy Toolkit
Social Media Marketing Toolkit
Digital Transformation Toolkit
Campaign Planning Toolkit
All Toolkits
Blog
Membership
Back
For Individuals
For Business
Membership Options
Advertising
Get a Free RACE Consultation
Tools for Growth
Back
RACE Growth System
Apply Marketing Best Practice
Upskill with Learning Paths
Digital Marketing Quick Wins
Marketing Capability Grader
Personalized Learning Plan
All Tools
About Us
Back
About Us
Contact Us
Get a Free RACE Consultation
Login
Become a Free Member
Search
Elearning
Improving website results E-learning course
Step 2. Making your site customer-centric
Understand and define key audiences
0%
Elearning complete
Your last activity was on
Introduction to essential features of digital experiences
Creating cross-device experiences
Incorporating other essential design elements
Step 1. Website goals and objectives
Define business goals and SMART objectives
Define your measurement frameworks
Step 2. Making your site customer-centric
Assess how customer-centric your site is
Understand and define key audiences
Define key customer journeys
Step 3. Improving customer journeys
Website analysis techniques to identify improvements to journeys
Step 4. Improving your home page
Home page best practices
Step 5. Improving category and product pages
Category page best practices
Product page best practices
Step 6. Improving basket, checkout and form pages
Improving checkout and on-site lead forms
Step 7. Site optimisation using analytics
Questions to ask to drive website improvements
Return to
Improving website results E-learning course
Understand and define key audiences
Available to Premium members only
Get access to all lessons by joining as a
Premium
member
See Premium membership plans and pricing
Return to
Improving website results E-learning course
