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Over the past few months it has been hard to escape stories about Bing. A recent post on Search Engine Watch which goes into some nice growth figures for Bing really made me sit up and listen.
Some of the numbers quote in this blog from Search Engine Watch should start make you wonder how & when Bing fits into your search strategy, for example:
You can view all the stats & full story from Search Engine Watch here
As a business owner or marketing team member these numbers and the growth of Bing should have you challenging your businesses presence outside of Google. As an online business looking forward I would begin to think about:
While Bing & Google will ultimately look at similar factors in how they rank websites they do have their differences. Checkout a few of the resources below to see what you could be doing to boost your rankings & performance in Bing. If the recent trends are anything to go by then it is better to tick the Bing box now than wait until it is more successful and more of your competitors are doing it.
By Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
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