Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
A new update for 2015. These charts from eMarketer give a great visual summary of UK retail Ecommerce sales growth predictions.
We look at what marketing departments will need to do regarding the GDPR from the EU, and provide you with a draft copy of the legislation
We've released a new interactive benchmarking tool to help our members assess their capability and improve
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Twitter suddenly becomes more important to marketers with the latest integration - now rolled out to desktop as well as mobile
A new tool from Gmail lets you see what Gmail and its users think of your email based on a reputation score and spam reporting levels.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Hi all, I’ve been researching statistics on transactional email open rates. I found some stats which state 30 – 40% open rate is good (depending on industry).
- What are your thoughts on a good benchmark?
- What are your thoughts on transactional emails in general?
- What’s a good balance between transactional information and promotional. I’ve heard of the 80/20 rule.
Interesting read using benchmark data from SimilarWeb and Buzzsumo to show importance (or lack of) for social and other techniques.
Hello all!
I am very new to the digital marketing arena and seek online courses in SEO, SEM & paid advertising.
Looking for a course along the lines of a few months; not interested in an accelerated course of 2 weeks as I'd like to learn with deep understanding.
For those who have taken/are taking/know of online courses in digital marketing, I'd truly appreciate if you can guide me to those website(s).
Also, if I can get some pointers on what is best to know first that would be terrific.
Thank you!
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
This month we have released a digital branding guide aimed specifically towards FMCG brands, to help them establish and enhance their digital brands.
Our Developing Digital skills report makes for interesting reading for marketers and managers alike. It features the results of our survey of over 1,000 marketers and helps paint a picture of the current level of digital skills. It also touches on the problems of recruiting for digital skills and offers some solutions.
Finally, our event marketing guide by Eventbrite's head of content marketing gives really useful and actionable advice on how to run successful events which deliver strong ROI.
